Bangkok--20 Feb--Ogilvy Public Relations
Total Access Communication PCL or dtac and Channel 3 TV station invite the general public to download “Kham Phor Sorn” (Father’s Teaching) e-book via dtac Readever application, allowing Thais to have easy access to this book about His Majesty the King’s sufficiency theory and be inspired to live a sufficient life.
dtac earlier cooperated with Thai TV Channel 3 in organizing a special trip where 30 lucky Channel 3 TV Station’s audience travelled with celebrities and actors and actress from the series “Look Mai Khong Phor”, a popular TV series that interpret His Majesty the King’s sufficiency theory into an entertaining TV soap opera, to learn and appreciate a truly self-sufficient life at a resort in Khao Yai.
To continue the momentum of this success, dtac, which believes that “sufficiency is just perfect”, wisesh to inspire the public at large to adopt the sufficient living by encouraging people to read “Kham Phor Sorn” book which features His Majesty’s speeches, theory and pictures of His Majesty the King at work.
Under this new campaign, held by the cooperation between dtac, TV Channel 3 and Phra Dabos Foundation, the book was published online and can be downloaded via dtac Readever, a special application developed by dtac for iPad and tablets to promote reading and support social development. T
In addition to “Kham Phor Sorn”, dtac Readever also offers a wide range of downloadable magazines and e-book ranging from marketing, business, technology, fashion, entertainment, mother and baby, philosophy, health, etc. dtac customers can download “dtac Readever” application free of charge via app store or Google Play from now.
For more information, click www.dtac.co.th.