Bangkok--28 Feb--Bangkok Public Relations
- Releases new commercial with new tune, arrange and mixed by Thailand most popular hip hop star Khan Thaitanium and vocal by Way Thaitanium with an investment of Bht 45 million
- Reinforces brand strength ‘quench the thirst anywhere, anytime’ and ‘Satisfied to be me’ concept that encourage consumer to be independent
- Sprite leads the sparkling lemon lime market in Thailand with 64% market share
Sprite, Thailand’s market leading brand of sparkling lemon lime segment from the Coca-Cola system in Thailand, today launched its latest global campaign in Thailand ‘Sprite – Obey You’ in which Thai people are encouraged to filled themselves with refreshing delight while being independent. The brand released a new commercial that comes with a new tune, arrange and mixed by Thailand most popular hip hop star Khan Thaitanium and vocal by Way Thaitanium, who channeled into the commercial his interpretation of the ‘Satisfied to be me’ concept.
‘Sprite – Obey You’ campaign aims to reinforce the brand’s strength as the beverage that ‘quenches the thirst anywhere, anytime’ and to build on the success as the leading brand in the sparkling lemon lime segment with market share of 64%.
Mr. Konstantinos Delialis, Marketing Director of Coca-Cola (Thailand) Ltd., said, “Creating marketing innovations is at the heart of the Coca-Cola system in Thailand’s operations. We believe in the growth potential and opportunity of Sprite. This brand has continued to win over Thai consumers' preference. Our job is to reinforcing the brand’s strength and continuing to create a buzz and excitement in Thailand’s sparkling lemon lime segment.” He added that, “Our strategy for this year focuses on communicating the strength of the product that is full of life, freshness and self-satisfaction under ‘Sprite – Obey You’ campaign to further strengthen the brand as the leader in the sparkling lemon lime segment. We are investing Bht 45 million in media and marketing activities to support the campaign.”
“To create the buzz for ‘Sprite – Obey You’ campaign and support the brand’s market offensive this year, we have launched a new TV commercial where the highlight of the TV spot is the song arrangement and mixed by famed hip hop artist Khun Thaitanuim and sing by Way Thaitanium. Encourages everyone to be true to yourself wherever it ends up”, said Mr. Delialis.
Sprite has also introduced version of packaging – Sprite Sleek Can (325 ml) at a price of Bht 14 and Sprite Slim Can (240 ml) at Bht 10. All are available for consumers to quench their thirst anywhere, anytime at retail stores nationwide.
Check out Sprite’s Facebook at www.facebook.com/Sprite for news updates and some refreshing urban inspirations.
“Sprite – Satisfied to be me”