Bangkok--4 Mar--Bangkok Public Relations
A variety of Nestlé brands on sale throughout March 2014 or while supplies last at partner stores
Nestlé offers (1) bonus packs; (2) free Nestlé products and (3) free premiums as souvenir
Nestlé invests over Bht 100 million in a comprehensive communication campaign to encourage Thais to choose a healthy and balanced diet, thus reinforcing its image as nutrition and wellness leader
Nestle (Thai) Ltd., Thailand’s leading food and beverage company, today rolled out a special promotion in line with Choose Wellness, Choose Nestlé, its biggest health campaign of the year, encouraging consumers to adopt wellness for themselves and their family members, starting with a well-balanced diet, using Nestlé’s quality products that cover all health aspects for everyone regardless of age and gender.
The ‘Choose Wellness, Choose Nestlé’ special promotion is in effect throughout March 2014 or while supplies last at partner stores throughout the country. As part of the promotion, Nestlé offers (1) bonus packs; (2) free Nestlé products and (3) free premiums, exclusively for this campaign across a range of Nestlé products namely MILO, BEAR BRAND, Maggi, Nesvita, NESCAFé, Nestlé Pure Life, Nestlé KOKO KRUNCH, Nestlé Ice Cream, Carnation and Coffee Mate and many other brands. These products are designated with special packaging carrying the logo of the ‘Choose Wellness, Choose Nestlé’ campaign.
According to Mr. Wayne England, Chairman and CEO, Nestlé Indochina, “Our ‘Choose Wellness, Choose Nestlé’ campaign is designed as campaign of the year for people to pay attention to their health and the health of their families. The first step to do so is to pay serious attention to eating healthy and proper nutrition. We plan to invest over Bht 100 million in a comprehensive communication campaign that will include TV commercials and online media. More than one million ‘Body Mass Index assessment tools’ will be distributed to the public free-of-charge together with health activities and primary health check services for consumers to measure their ‘body age’ at 500 hypermarkets and supermarkets nationwide during the campaign period throughout March 2014.”
“We are expecting more than 50,000 people to benefit from this campaign. In particular, we target consumers who are concerned for the health of the whole family as well as working people who cannot find the time to look after their health. We would like people to realize that it’s not difficult to start the journey to good health. A wide range of Nestlé products will be on sale throughout March that we hope will kickstart their health attention and choose good products for themselves and their families. This is part of our commitment to get consumers to take care of all aspects of their health,” Mr. England said.
To raise public awareness, Nestlé will start airing a TV commercial entitled ‘Choose Wellness, Choose Nestlé’ (on 7 March 14) and will carry out an online media campaign to invite consumers to participate in health activities while raising awareness about body age.
“Over the 120 years of our presence in Thailand, in which we have been side by side with Thais to take care of their health and wellness, we have stayed consistently focused on research and development for product innovations. We offer consumers safe and clean products that are of great taste and high nutritional value to satisfy the needs of consumers regardless of their age and gender. And while we offer them quality products, we also work hard to share with consumers proper knowledge on diet and nutrition,” Mr. England added.
As a special offer, Nestlé is inviting Thai people to participate in activities under the ‘Choose Wellness, Choose Nestlé’ campaign at a hypermarket or supermarket of their convenience throughout March 2014. They can also get their body age checked online at www.goodfoodgoodlife.in.th or call Nestlé’s Nutrition Counselling Centre at telephone number 0-2900-9957.
“Nestlé Good Food, Good Life”
For further information please contact:
Bangkok Public Relations Ltd. Telephone 0-2664 9500
Kanthicha Bunphokaew (ext 112) Pattima Konphai (ext 113) or Panta Poonsapmanee (ext 116)