Bangkok--5 Mar--Maxima Consultants
Joan & David, the epitome of sophisticated luxury for the modern woman, offers stylish choices in creating a feminine and confident look. Its quality and innovations are reflected in rich fabric details, design varieties and neat tailoring, making Joan & David a well-loved brand.
For 2014, the Spring/ Summer collection opens with a fashion-forward start, in particular, with the stylish campaign images being shot by renowned Dutch photographer Viviane Sassen – capturing the very essence of the line – refined, clean and minimalist.
Get ready for a Spring/Summer collection that showcases refined all-day looks that epitomizes all things stylish and clean for Spring and everything cool and refreshing in Summer. The new collection is now available at Siam Paragon’s 1st floor, the Emporium’s 1st floor, Central Ladprao’s 1st floor and Central Chidlom’s 2nd floor. For more details, please call at Tel: 02 251-9823.
The Beatles’ fun and whimsical song Yellow Submarine officially kicks off the season. Inspired by the iconic band, fun, novelty and whimsical touches are major features of this theme. Lace, ribbon, confetti textures and mini sequins are offered in friendly and flattering tones of white, parchment, beige and lemon; vibrant shots of yellow are found in tweeds and knits; and dazzling pops of the golden woven fabric are shown off in dresses and jackets.
The New Modern, redefines the take on workwear, allowing modern women to discover suits and dresses in a whole myriad of colours like cashew, porcelain, stainless and the smart navy. Black is back in embellished colour-block placements with floral lace, incredible raffia woven houndstooth and fashionable bubble check print.
Fresco leads us into the summer month with light and breezy dresses – think sheer dresses made in organza and fil-coupe available in revitalizing shades of white with electric pops of bubble gum, biscotti and aquarium. Cover-up the femininely-clean fabrics of the line with bombers and cardigans that highlights the line with a hint of boldness.
The ultimate dress line - High Contrast, tells a story of a sleek and confident look thanks to the well-balanced use of monochrome hues. Clean, sharp and modern designs for those who are into simple silhouettes; belted and feminine shapes for the girly; or fluid sundress options with interesting cuts for the adventurous. These flattering dress options are ideal for both work and play whether it’s a cocktail party or brunch on Sundays.
Almost like Yin and Yang, the Juice Bar & White Poetry lines balances each other out perfectly.
With a very colorful, almost electric summer vibe, Juice Bar boasts sundresses, maxi dresses, new Summer cropped pants and tops for both work and beach in sharp vivid colours like grass, orange squeeze, watermelon and honey.
If you’re feeling more chill and laidback, look to the more feminine pieces from White Poetry. Embroidered organza, cotton all-over jacquard, embellished silk organza, and a one-of-a kind water colour print - all make up a minimalist, effortless line.
While summer is still in the air, the playful and sexy Peek-a-boo collection is set to show off some skin! Interesting novelty summer eyelets in floral shapes are combined with abstract lace patterns and even graphic modern weave pattern in a series of skirts, dresses and shorts. The signature colours of black, flame red and honey are also versatile and easy to wear.
Joan and David handbags, shoulder bags and clutches are also given an update in black, white, cashew and lake colours.
The 2014 Spring Summer collection from Joan and David features not only the most important trends of the season, the luxurious take on them is definitely bound to set our wardrobes ablaze.