Bangkok--6 Mar--khoodee
“XADO (Thailand) Co. Ltd” is moving ahead with a 18-million baht investment to offer car accessory under XADO brand from Ukraine, penetrating Revitalizant market with an additive to “revive engine” which hold the first and only copyright of nano chemical technology in Thailand. The product targets at premium consumers and 40 million baht of sales revenue in the first year.
Mr Sangwon Son, Managing Director of XADO (Thailand) Co. Ltd revealed that the company was appointed by XADA Chemical Group (Ukraine), a world-class chemical product giant, to be its official sole distributor in selling XADO revitalized products in Thailand. In 2013, “XADO Korea” which operated under “Geointer Korea, Inc” was successful and drawn strong response in Korea with over US$20 million in sales revenue.
Therefore, it sees an opportunity in “Car Accessory” market which is expected to continuously grow. More importantly, XADO has an innovative “Revitalizant” additive with the only copyright in nano technology chemical that could, in a single process, revive metal surface during engine friction as well as repair the damaged metal surface, increasing the engine’s efficiency and making it like a brand new one. It also protects the engine up to 100,000 kilometers of usage and save up to 14% of fuel consumption for maximum energy utilization and decrease white and black smoke from engine for environmental conservation, with a certification for standard quality from German-based TUV, a world-class technology regulatory institution, in terms of its efficiency in reviving engine’s piston compression and fuel saving. It also guarantee the efficiency in reducing Co Co2 HC air pollution while leading car brands such as Mercedes Benz, BMW, Volvo and Volkswagen, etc guarantee its ability in protecting the engine’s lubricant. As a result, it has been well-accepted by leading automobile production firms in 55 countries worldwide. Thus, it decided to expand the business to Thailand under the management of XADO (Thailand) Co. Ltd which plans to penetrate the market in an integrated manner with 18 million baht budget to offer quality premium product in affordable prices with valuable satisfactory results.
For the market competition, XADO products has an advantage edge as it penetrates a new market in Revitalizant group which has no competitors so far. Moreover, the products are differentiated from general oil additives. Because it does not only act as a ‘vitamin’ to increase engine’s efficiency but also as a ‘medicine’ to cure all symptom of every type of automobile and prolong its engine lifeline as well as repair engine’s friction part and make it like new. It could be used along with other engine oil and gear oil and cars that consume any type of fuel from benzine, diesel, NGV to LPG.
Mr Noppadol Sriklueb, product manager of XADO (Thailand) Co., Ltd added that the company’s strategy this year focus on brand-building and its latest innovation “Smart nanotechnology for your car” with its "Revitalizant" or “revive medical”, the only nano chemical technology with the world’s exclusive copyrights to serve car lovers in the smart-life era. The company offers products that cover three categories; products for all type of automobile which is AMC 225 ml, an additive that integratedly protect and revive metal surface; 1 stage 27ml, a concentrate additive that protect and revive metal surface; AMC SUV 360ml, an additive especially for SUV, pick-up, 4WD car; EX120 Auto 8ml, an additive to maintain and increase automatic gear’s efficiency; EX120 Gearbox 8ml, an additive to increase efficiency of manual gear and differential; VitaFlush 250ml, an additive to clean and restore engine’s efficiency; products for motorcycle which is EX-120 Motorbike 4ml, an additive that protect and revive metal surface for all type of motorcycle; AMC 225 ml, an additive that protect and revive metal surface for large motorcycle and products for truck and large transportation vehicle which is AMC 950ml, an additive that protect and revive metal surface for truck; 1 stage 90ml, a concentrated additive that protect and revive metal surface for large engine and AMC Maximum Transmission, an additive that increase efficiency for manual-gear operated vehicle. The company also provide product that increase efficiency and accurateness for all type of gun.
For the latest distribution channel, the company emphasize on selling through integrated car maintenance service center which will be the main business alliance and is now under negotiation for their collaboration. After the launch, the company will conduct a pro-active marketing strategy to create awareness via both online and off line media as well as set up booth at Motor Show 2014 along with road shows in major provinces to introduce products and give advice on how to properly care for the engine in order to reach out to its trade alliances and automobile lovers. The company is confident that, through its marketing plan, it will receive strong response and XADO brand will easily be on the top of mind for car users in Thailand.
The company also has plan to increase distribution channels to cover larger area by building network with business alliance including leading car service centers, luxury car dealers, leading car repair shops and car accessories shops nationwide to set its products as a reachable premium brand. It targets to achieve 40 million baht in sales revenue, capturing 10% marketshare of car users in Thailand. (According to the Land Transport Department, Thailand has 34 million cars) and aims to increase the shares to 40% within the next 3 years.