AEON Joins with Major Group to Announce 365 Days of Endless Happiness Program

ข่าวหุ้น-การเงิน Wednesday March 12, 2014 11:31 —PRESS RELEASE LOCAL

Bangkok--12 Mar--Spark Communications AEON Thana Sinsap (Thailand) Public Company Limited has announced “365 Days AEON…your endless happiness”, its latest credit card privilege campaign, by continuing its partnership with Major Group, Thailand’s leader in the entertainment industry. Our latest “365 Days AEON…your endless happiness” campaign features a range of promotions in partnership with Major Cineplex Group, and allows special privileges for cardholders at Major Cineplex 4DX and 3D cinemas, and includes all the lifestyle activities available, such as karaoke, bowling and ice-skating. "We are delighted to continue our strong partnership with Major Cineplex Group, extending our offers to AEON Royal Orchid Plus Platinum, AEON Gold, and AEON Classic card members. Last year’s AEON Daily Happiness Program was very popular with existing cardholders and attracted 100,000 new members. This has inspired us to extend the privileges into this year, ensuring our cardholders have even more opportunity to enjoy the privileges,” said Mr. Yasuhiko Kondo, Managing Director, AEON Thana Sinsap (Thailand) Public Company Limited. "We understand young adults value additional lifestyle benefits with their credit cards and we anticipate this campaign will attract up to 200,000 new credit card customers from the new generation of first jobbers who love entertainment & lifestyle,” he added. Building on the success of previous campaigns, AEON expects credit card sales will increase by 10% as a result of “365 Days AEON…your endless happiness”. AEON’s success in the credit card business has been driven by its ability to provide a range of privileges and worthwhile benefits to its valued cardholders. During the promotion cardholders will benefit from special privileges, such as buy one get one free movie tickets for all AEON Platinum and Credit Card Cardholders including at 4DX and 3D screens, or use Major Group Karaoke & Major Bowl Hit free for up to three hours three times per month. Cardholders can also visit Sub Zero Ice Skating for up to three sessions per month with unlimited hours. Cardholders can also join their privileges for friends and family to enjoy. Mr. Vicha Poolvaraluck, Chairman of Major Cineplex Group, said, “This is the second year Major Cineplex Group has worked closely with AEON to provide special privileges to customers and we are pleased to be involved in “365 Days AEON…your endless happiness”. Last year’s campaign was very successful, enabling both companies to expand our customer base to attract more office workers, teenagers, and families who value the special privileges we offer, such as tickets for movies, ice-skating, bowling and karaoke. Our customers see these benefits as a way to fulfill their lifestyle needs, and now families and friends have even more opportunity to spend their time together we hope to create endless happiness for all of our customers.” In addition, AEON members can also buy special meal sets for 69 Baht from regular price 139 Baht at McDonald’s restaurants nationwide. "I strongly believe that the launch of “365 Days AEON…your endless happiness” with special privileges for AEON Credit cardholders will meet the needs of our valued customers as well as giving good reason for new members to join AEON," added Mr. Yasuhiko Kondo From left to right; - Mr. Vicha Poolvaraluck, Chairman of Major Cineplex Group - Mr. Yasuhiko Kondo, Managing Director, AEON Thana Sinsap (Thailand) Public Company Limited

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