Bangkok--19 Mar--CPN
Strengthening its position as Thailand’s Fashion Capital and Trendsetter by joining 65 fashion brands at 24 branches to update Spring/Summer 2014 collection at CentralWorld, CentralPlaza and CentralFestival
Blasting out Thailand’s summer with highlight Spring/Summer 2014 fashion shows at 7 CPN’s shopping complexes in major provinces including CentralWorld, CentralPlaza Lardprao, CentralPlaza Grand Rama 9, CentralPlaza Udonthani, CentralPlaza Ubonratchathani, CentralFestival Chiangmai and CentralFestival Hatyai
Shoppers will receive special “3-degree” promotion worth over 20 million Baht and On-Top benefit by Aeon Credit Card
Central Pattana Public Company Limited (CPN), Thailand’s leading retail developer, together with business partners and retail shops spent over 50 million Baht on “CPN Summer Now 2014” campaign from 20 March – 30 April 2014 to boost shopping mood during Thailand summer at 24 branches of CPN shopping malls nationwide including CentralWorld, CentralPlaza and CentralFestival. To strengthen its Fashion Capital and Trendsetter position, CPN will be set Spring/Summer 2014 Collection fashion shows at 7 shopping complexes in major provinces including CentralWorld, CentralPlaza Lardprao, CentralPlaza Grand Rama 9, CentralPlaza Udonthani, CentralPlaza Ubonratchathani, CentralFestival Chiangmai and CentralFestival Hatyai.
Dr.Nattakit Tangpoonsinthana Executive Vice President for Marketing at CPN said “CPN Summer Now 2014 is another big campaign which fashionistas are looking forward to. Last year, our summer campaign was very successful with over 1.7 million per day of visitor’s traffic during summer campaign. For CPN Summer Now 2014, we join force with our business partners and fashion brands to spend over 50 million Baht to host “CPN Summer Now 2014” with promotion, fashion shows and special on-top offers at each CPN’s shopping mall, where you can find more details at www.centralworld.co.th, www.centralplaza.co.th and www.centralfestival.co.th. We expect around 10%-15% increase in visitor’s traffic and 20% increase in sale of fashion brands during the campaign period.
Promotion of “CPN Summer Now 2014”that will heat up this summer has “3 degrees”: 1st degree- every 5,000 Baht spent, will receive a 500 Baht cash voucher for shopping at participating fashion shops from 20-23 March 2014; 2nd degree -receive World Summer Bag Limited Edition with every 5,000 Baht purchase from 24 March – 30 April; 3rd degree - AEON credit card members will receive on-top privileges. .
Speaking about Spring/Summer 2014 trend, Geometric and Tribal prints in bright colors are the key items; moreover, vivacious color of Brazilian Carnival and floral are still in collection either for swimwear, denim streetwear. There will be more variety of fashion range for Thai people to select fashion that suit themselves for this summer. In order to create greater reflection of summer fashion 2014 and inspiration to fashionistas or practicing mix and match for daily life, CPN will host 7 fashion shows at CPN’s shopping malls in 7 major provinces as above mentioned.”
CentralWorld- “Art Meets Fashion" with over 40 brands participating with Art & Design runway featuring classic art and contemporary art with clothes presentation under the concept of “ Art performance Style” on 26 March 2014.
CentralPlaza Lardprao - Urban Street 2014- enjoyThailand’s first Fashion Troop in MRT at Lardprao and Phaholyothin stations on 20 March 2014
CentralPlaza Grand Rama 9- Midnight Party – Update summer fashion trend at the latest Bangkok’s Fashion Destination with “See-Thru” items as a highlight on 28 March 2014.
CentralPlaza Udornthani – Summer Breeze- Sexy fashion in beachside atmosphere inside the shopping mall on 4 April 2014.
CentralPlaza Ubonratchathani –Summer Street- Experience the first hot summer fashion in Ubonratchathani on 4 April 2014
CentralFestival Chiangmai -Burning Beach- Fashion Show by famous fashion brands on manmade beach in front of the shopping mall on 5 April 2014
CentralFestival Hatyai - Denim Sports- Sport Denim on Soccer filed runway for the first time on 22 March 2014.
For more information, please contact CPN Public Relations Department:
Tel. 0-2667-5555 Preeti Prapandvidya ext 4306 Patharawan Ratreesawad extension 4119
Fax. 02 264-5575 Email:
[email protected] Website: www.cpn.co.th/presscenter