Bangkok--1 Apr--Maxima Consultants
Bangkok Media & Broadcasting Company Limited (BMB), the digital television operator who runs PPTV HD digital channel 36, targets to be one of the top two television stations in Thailand within the next three years. The PPTV station will begin 24-hour trial run on April 7, 2014 at 03:36 a.m. Positioned as Premium Mass television, the PPTV HD will feature high quality content with professional management standard as well as integrating all dimensions of marketing strategy. PPTV stands out for its distribution channel and appealing advertising packages befitting the needs of medium to large clientele.
Mr.Kematat Paladesh, President of Bangkok Media & Broadcasting Company Limited reveals the management plan and the business direction for PPTV HD ‘we laid out policy that steers the company towards a three-year roadmap in which focusing on the followings 1) Building the brand, 2) Content and program grid management, 3) Organization structure which is designed in compact-size organization where our personnel are able to work in multi-skill level. Our personnel come from various professional backgrounds such as airline industry, hospital industry, engineering industry, television operators, television producers and marketing personnel. This diversity of model has its strengths that can support our efficiency. For example, those in airline or hospital industry will provide excellent support through their service mindedness.
4) The fourth one is the development of new technology and technical innovation for broadcasting, 5) PPTV HD definitely looks for content partnership both domestic and international to create high-impact custom content for public interest, 6) Lastly, the marketing strategies and financial management with a detailing and specific action is to be developed for accomplishment’. Says Mr. Kematat.
PPTV HD Channel 36 is positioned as a Premium Mass brand. ‘Premium’ defines an excellent quality or higher value which reflects our key strengths in high quality content, technology, personnel and lifestyle. ‘Mass’ means easily accessibility for both viewers and advertising agency.
‘On the other hand, if we look at the 4Ps marketing strategy, our strength in distribution channel through our airline and hospital network can reach to the target far and wide. Presently, PPTV HD has worked closely with Bangkok Hospital in Bangkok, Hua Hin, Chiang Mai, Pattaya and more. In addition, our communication strategy for On-Air, On-Ground and Online are being implemented to reach the mass viewers’. adds Mr.Kematat.
PPTV HD program will cover 30% in news and knowledge and 70% in entertaining. PPTV stands out on its premium content that target the viewers in the capital and big cities around the country. Therefore, each internationally acquired show is handpicked with high rating and quality in HD to truly benefit the audience for both entertainment and knowledge viewing.
The first phase to be delivered during April until June will be variety premium program both foreign and local contents from Korea, Japan, TVburabha, TVthunder, JSL, Content Lab, Creatist, BeUS, Woody World, Nangmaewpa, Mushroom and news content from awarding team. Our production framework that is set for all content providers to follow is the platform of quality and premium mass assurance.
‘Thailand’s radio and broadcasting business market accounts for 100,000 million Baht in which the television alone takes up 70% of the total market share. The emergence of the digital terrestrial television will bring related business on the table for examples, studio equipment, set-top box manufacturers, broadcasting network providers, application makers, etc. Also, the consumers tend to access their handhelds more easily. Hence, in the future, the Thai viewers will be able to watch the digital TV on both the mobile phones and personal TV in their cars. This will definitely drive a rapid growth in digital television in the next three years.’ adds Mr. Kematat.