Bangkok--2 Apr--Ipsos Business Consulting
A new publication from Ipsos Business Consulting highlights the increasing demand for “eco cars” in developed markets, where new technologies and an ageing demographic are inspiring development of next generation smart cars, which will ultimately drive themselves.
However, Colin Kinghorn the ASEAN Head at Ipsos points out that the growth engine of the global automotive industry is now the emerging markets. Kinghorn states that “After the global financial crisis, they overtook developed markets in overall vehicle sales, and are forecast to account for two-thirds of global production next year.” Consumer demand for eco cars is also growing in emerging markets, and the manufacturing industry is developing new processes to address demand profitably, spurred on by government incentives in China and some South East Asian countries, including Thailand.
The report from Ipsos notes that there are a host of short and long term solutions for emission reduction and diversification of power sources being pursued by government and the industry but that the overall objective is to move towards a smarter future for the industry.
“Automotive manufacturers are focusing on lower-priced models for emerging markets, entailing more efficient manufacturing processes and standardised parts” said Kinghorn. “Toyota, for example, plans to use just three types of chassis for multiple vehicle models and ultimately standardise some 80% of parts. We can also expect an increase in partnerships and alliances, both among carmakers and across industries.”
But Ipsos notes that rapid technological development and new strategic alliances are not enough. The policy and regulatory environment has not kept pace, and the industry must work closely with governments to facilitate the birth of the cars of tomorrow in our region.
The Ipsos report is available for download, in English and Japanese, from http://www.ipsosconsulting.com/en/Ipsos-Publications
For more information, please contact:
Sanpichit Songpaisan, Country Manager - BC, Ipsos Business Consulting
Phone: +66 2697 0105 Email:
[email protected]
Kavil Navanugraha, MarComms Manager, Ipsos Business Consulting
Phone: +66 2697 0118 Email:
[email protected]
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