Bangkok--2 Apr--PR Polyplus
Central Group invests 18 billion baht launching the luxury project “Central Embassy”an iconic retail landmark of Asia to turn a new chapter in luxury retailtargets to boost Thailand to the city of World-Class shopping destination
Central Group makes a dramatic change to luxury retail and takes a huge step to launch “Central Embassy Project” a new phenomenon of extravagant shopping lifestyle. Make a life to “an Iconic Landmark Retail” under the concept of “Infinite Possibilities” : all possibilities will happen here with offering more than 200 stores of high-end brand on the central heart of Bangkok by investing over 18 billion baht. Expect to raise Thailand to the city of World-Class shopping destination.
Mr. Chart Chirathivat, Managing Director of Central Embassy said that since the Central Group acquired a 9-rai land plot on the Wireless and Ploenchit junction in 2006, for more than 7 years of waiting, today Central Embassy Project has been completed and set to unveil in the upcoming this May 8. The vision of Central Group is establishing a pride project of Thailand as a contemporary iconic landmark which we have never seen before in order to enhance Bangkok becoming the ultimate destination for luxury shopping of Asia where all over the world will keep an eye on.
“Building a world-class project like Central Embassy, taking time and dedication is needed indeed. Central Group spent over 4 years to develop the crystallized concept of Central Embassy Project as “Infinite Possibilities: all possibilities will happen here” and spent over 3 years for construction to every detail is perfect. Using the funds to create masterpieces on the project area of 144,000 square meters with a budget of 18 billion baht, divided into a land of 6 billion baht, 7 billion baht of structure and investment in the interior of the center and stores more than 5 billion baht, which the investment per square meter is highest in the Thailand’s history of retail business in order to obtain a flawless masterpiece shopping center in the world by incorporating art into every perspective and design so that Central Embassy will be echoed as the magnum opus of world’s retail business. It is expected that after launching the number of customer turnover 5-6 thousand people per day and 50% from foreigners around the world”
Central Embassy takes an outstanding luxury shopping mall in Asia. Apart from an Iconic Design, Central Embassy is even the center of Iconic Store of more than 200 internationally-renowned brands such as 7 Façade Brands like Bottega Veneta, Chanel, Gucci, Hermes, Miu Miu, Prada, and Ralph Lauren to offer a 2 storey Duplex Façades as the first seamless glass of the world with the mixed-use of precious art and rare materials directly imported from all over the world. Besides, there are many luxury brand coming with stores’ latest style by merging art into all details with the most completed product line such as A.P.C., BCBG Max Azria, CH Carolina Herrera, Christian Louboutin, Calvin Klien Collection, Givenchy, Isabel Marant, Jil Sander, John Varvatos, Maison Martin Margiela, McQ, Moschino, Mulberry, Paul Smith, Proenza Schouler, Roberto Cavalli, Saint Laurent, Tom Ford, Versace and watch & jewelry brand like Anyallerie, Audemars Piguet, Chavana, Chopard, Hublot, Pomellato including world-renowned famous restaurants and “The Embassy Diplomat Screens” to bring a new experience of ultra-premium cinema, also being located of Park Hyatt Bangkok, the ultimate 6-star hotel with only 36 places around the world, and the first in Thailand.
Mr.Chart also said that “For the opening Central Embassy that will be held on Thursday 8th May 2014, we invest more that 100 million baht to invent the Grand Opening which is filled with ultimate surprises so as to build up an excitement for all guests. In addition, after the opening day, we also aim to build momentum continuously by the prepared budget of over 200 million baht to create “Central Embassy Signature Event” throughout the year. Any form of activity that Central Embassy will release, it is the blend of art in various forms in order to spark an inspiration to all attendants certainly.
Nevertheless, the aim of all these dedications is not only for the Central Group’s masterpiece, it also brings up Thailand to the upfront city of luxury lifestyle market. The company will apply the Central Embassy model to expand its influence in other provinces in Thailand, which has the potential to fulfil all the needs of luxury shopping both Thai and foreign customers.”
“Nowadays, tourists travel to Thailand 26.7 million people in year 2013 and build a cashflow more than 1.18 trillion baht (January-September 2013: data from the Tourism Authority of Thailand), but these people are spending on shopping on 10% which is very slight compared to other countries in Asia. The long-term goal of Central Embassy is to boost more spending in shopping on par with Hong Kong, Singapore or Japan, including to highlight the creation as a pride of the nation to propel the country becoming a truly shopping paradise in Asia” Mr.Chart added.