Bangkok--9 Apr--Saatchi & Saatchi Thailand
Continuing momentum from 2013 Saatchi & Saatchi Thailand has won Virgin Active in Thailand. The appointment comes as Virgin Active launches their new flagship fitness club at in Bangkok this month.
Mark Cochrane, CEO said, “We’re so pleased to be working with Virgin Active. They want to become the most loved fitness brand in Thailand, with the power of Lovemark thinking we’re really excited to be fuelling their journey. They are great people, and have a great dream”.
Saatchi & Saatchi have been confidentially working on the launch for the last few months providing advertising; design, PR, activation, branded content and social. Cochrane added “we have really concentrated on creating a seamless launch experience for potential members rich with many surprise and delight experiences at every turn. Now together we’re excited to build ‘the happily ever active movement’ and help Virgin Active become a Lovemark in Thailand.