Bangkok--22 May--ARC Worldwide
Lamptan Lighting (2001) Co.,Ltd is charging forward in 2014 to ignite the Thai LED market, inspiring consumers to switch to high-quality, locally-manufactured LED bulbs. The company’s product lines answer a wide range of industrial and home-use lighting needs, merging function with pleasing design. Don’t miss the chance to experience the newest product lines and innovations on display at LED Expo Thailand 2014 this 22-24 May, Booth S28 in Hall 7-8 at IMPACT Exhibition Center, Muang Thong Thani.
Dr.Kijsada Chaisanguanmitt, Managing Director of Lamptan Lighting (2001) Co.,Ltd, revealed that the combined Thai market for light bulbs and fixtures is worth up to 20,000 million Baht, with the LED segment posting the highest growth figures. In the past year, this segment grew more than 30% and, in future, LED light bulbs are expected to take a 50% market share relative to other bulb types. With its production potential and on-going dedication to product research and development, Lamptan is well-placed to capture the market leader position in this segment.
“As a light bulb brand, Lamptan has been established in the market for more than 30 years. We currently export to 56 countries worldwide, and our top markets are in the ASEAN region, the US and the European Union. Since Lamptan entered the LED segment 3-4 years ago, we’ve experienced up to 150% growth year-on-year. Admittedly, however, the current market situation is quite unstable. Lower-quality foreign imports, especially from China, are driving manufacturers to dump prices to stay competitive. Sub-standard products are 50-70% cheaper than the kind of high-quality, domestically-manufactured products that Lamptan makes. I personally think pricing out one’s competitors will only end up distorting natural price mechanisms in the long run.”
“At the same time, it’s already possible for consumers to buy LED bulbs at an appreciably lower price compared to when they were first introduced. It used to cost thousands, but prices now range in the hundreds (Baht). In any case, Lamptan’s policy has always been to preserve quality while adding even more value to the product offering through innovative and striking design. We always strive to develop something fresh and new, at a price that is accessible to all consumers. Our competitive strategy is to emphasize long-term product quality over short-term price-cutting,” Dr. Kijsada said.
Dr. Kijsada added that Lamptan has been gearing up for the 2015 advent of the ASEAN Economic Community and liberalized regional markets. The company is actively driving sales and marketing efforts, targeting both B2B (business-to-business) end users as well as home-use consumers. Lamptan is excited to take part in the upcoming LED Expo Thailand 2014, a world-class, international exhibition showcasing the latest in LED technology and products. It is a golden opportunity for companies like Lamptan to expand their distribution channels, in line with the opening up of trade and investment opportunities promised by the AEC. The LED Expo Thailand will be held this 22-24 May 2014 at IMPACT Exhibition Center, Muang Thong Thani, and attendants are invited to visit Lamptan at Booth S28, Hall 7-8.
Lamptan has designed a sparkling showroom for the event, showcasing a wide range of LED models that visitors are invited to browse and try out for themselves. The models are arranged into two main product groups, one for industrial and business use, and the other for general consumers. Product models for business use include the LED T8, LED Setronic, LED Panel, LED High Bay, and street lighting applications, among others. Models for home use include the LED MR16 200V with a dimmer for adjustable brightness, the LED Downlight, LED strings, LED Bulb, LED Vintage, LED Motion Sensor, LED Light Sensor, and more.
Each Lamptan LED model undergoes continual development to incorporate the latest innovations. With a focus not just on practicality but aesthetics, Lamptan LED bulbs are a particularly attractive option for consumers interested in home decor. Each bulb offers an incredibly long life of up to 30,000 hours, or 10 years of use. LED bulbs are more than twice as energy-efficient as compact fluorescent bulbs, are easy on the eyes, and do not emit UV rays that can also harm the skin. These qualities make for a people- and environmentally-friendly product, with prices starting at just over 100 Baht. Lamptan LED bulbs are conveniently available at over 1,500 retailers and leading shopping centers nationwide.
LED Expo Thailand 2014 is a major opportunity to connect businesses with state and private enterprises from all over the region. End users and consumers are always shopping for innovation, for improved features, or the next new thing. The event welcomes designers, architects, builders, event organizers, advertisers and other professionals looking to outfit the world’s resorts, hotels, condominiums, homes and housing estates, educational institutions, industrial estates, factories, and advertising shoots with the right lighting solutions. Lamptan is confident that its diverse product lines will continue to effectively answer a wide range of consumer needs and corporate briefs.