Bangkok--23 May--Krungthai Card
Mrs. Pranaya Nithananon, Vice President - Credit Card Business, “KTC” or Krungthai Card Public Company Limited, said, “We have announced our mandate of becoming number one in the credit card business in five years. One strategy of ours is the active marketing in the regional markets as 45% of our 1.57 million card members are in the provinces. We believe that there is significant room to grow in the provinces and the competition is not as high as in Bangkok. This is particularly true for the restaurants frequented by members in the area and those passing through on their travels. At this initial stage, we will begin with the major provinces like Prachuap Khiri Khan, Chiang Mai, Khon Kaen and Udont Thani, for example.”
“Prachuap Khiri Khan is the first province where this strategy is implemented. Members will enjoy up to 10% discount at more than 40 popular restaurants from now until 31 March 2015. These locations include fresh seafood restaurants such as SeaZabb, Platoo and Chomtalay, as well as French and Italian options like La Villa and PomPom. Please download the KTC HuaHin Dining Map from our web site at www.ktc.co.th/huahin for your use. We expect approximately 30% increase in spending at restaurants from this campaign.”
For more information, please contact KTC Phone at 02-665-5000 or visit www.ktc.co.th.