Bangkok--28 May--Conjunction Public Relations
Heritage Snacks and Food Co., Ltd., Thailand’s leading premium natural food producer, wholesaler and exporter of nuts, dried fruit and juices, is targeting growth of 20%-30% annually following strong performances by its distribution operations across all AEC member territories. The company, which exports to 60 countries globally, continues to grow by focusing on selling premium health food products at a fair price, helping mitigate rising food costs whilst providing opportunities for customers to try innovative and non-mass-market gourmet foods and ingredients. Heritage believes its strong market position and expanding natural food product ranges position it well to take advantage of further AEC growth opportunities.
Heritage Snacks and Food Co., Ltd., comprises several well-known brands including Nut Walker, a premium nut and seed gourmet producer since 1992; Nature’s Sensation, which offers a wide variety of fine dried fruit and natural juices; and Blue Diamond Almonds, a popular brand in Thailand which imports Californian gourmet almonds. It also includes Goldfish Chinese Food Products, First Dragon noodle products and Sunkist Pistachios. Heritage Snacks & Food Company has enjoyed consistent growth in both reach and profitability in recent years, growing sales by expanding its product lines; a strategy well suited to increasing public awareness for good quality health foods in Southeast Asia.
Vittavat Phonphaisan, Vice President of Heritage Snacks and Food Co., Ltd., said, “As a company with distribution in every AEC market, we see a continually increasing importance of this region even before AEC integration takes place. Whilst US and European markets recover slowly, growth in ASEAN has been relatively solid, and so we look to these premium markets for growth.”
He added, “We will intensify our participation in exhibitions in the region, conduct more point-of-sales promotion and direct sampling programs, and by innovating new product lines such as our newly introduced Francoise Gourmet Cookies and WonderPuff Popcorn Snacks sub-brands. Thai exporters need to be aware that AEC integration brings increasing numbers of competitors to market through liberalization of policy, and so we must focus our efforts on the region and continue to innovate excellent new premium products and support them with strong promotional activities.”
Heritage’s ASEAN expansion strategy and continuing growth is likely to be fuelled by two regional market factors; namely, growing demand for premium naturally produced (and/or certified organic) food products, and a greater demand for health foods in general. All of Heritage's organic-labelled products are “certified organic” by the NOP which is the organization within the US Department of Agriculture (USDA) that governs organic foods.
Heritage Snacks and Food Co., Ltd., in addition to its own cashew growing areas in Thailand and in other countries, enjoys a reputation of employing excellent farming and production methods with appropriate certification (BRC, ISO 22000). The company stipulates high safety standards at all points of its food production chains, and produces premium natural food products which are as good for the environment as they are for the body.
For more information, please visit www.heritagethailand.com or please call (66) 2621-6126-7