Bangkok--12 Jun--AIS
AIS 3G2100 launch the Life Screening of the 2014 FIFA World Cup BrazilTM Customers can enjoy all 64 matches live on mobile phone Through AIS ON AIR Application
To provide life experience on the nationwide largest 3G 2100 network, AIS 3G 2100 brings again the fun and joy to Thai football fans for the 2014 FIFA World Cup BrazilTM as the first and only mobile broadcaster of the 2014 FIFA World Cup BrazilTM in Thailand. Special privileges to AIS 3G 2100 customers to watch the World Cup live on mobile for all 64 matches through the new application “AIS ON AIR” with no additional payment. You only need data package more than 199 baht to watch the match at HD level on quality network of AIS 3G 2100 that cover all over Thailand. The application will be ready to download from today. After the great success from Barclays Premier League live on mobile, we continue to be the only mobile operator to bring live coverage of the FIFA World Cup to 3G mobile users solidifying our leading position in Innovative Sports Marketing
Mr. Pratthana Leelapanang, Executive Vice President - Marketing, AIS reveals that “Under Quality DNAs concept that AIS strongly aims to improve service quality in all dimension including 3G 2100 quality network together with application and content to completely answer customers’ need and lifestyle in each segment, especially world class sports events that many customers favor. For example, In 2012, AIS allowed the customers to watch EURO 2012 on their mobile phone. And in 2013, AIS 3G 2100 brings an excited phenomenon to Thai football fan by being the main sponsor of Barclays Premier League Football 2013 -2016 seasons in Thailand so AIS customers can watch Barclays Premier League football live on mobile for the first time with application AIS Mobile BPL. This campaign was very successful for 3G generation all over the country. These campaigns were related to the progress of AIS 3G 2100 network expansion, now the AIS 3G 2100 network has covered nationwide throughout Thailand. So we are ready to present the new experience of world sport events to Thai football fan again. Now, As the 2014 FIFA World Cup BrazilTM which football fans in Thailand and all over the world are looking for are going to happen from 12 June – 13 July 2014 in Brazil, AIS 3G 2100 as the first and only mobile broadcaster of the 2014 FIFA World Cup BrazilTM in Thailand cooperates with RS Public Company Limited as the official broadcaster of the 2014 FIFA World Cup BrazilTM to present the life experience on nationwide largest 3G 2100 network by giving offers to 3G 2100 AIS customers to watch the 2014 FIFA World Cup BrazilTM live on mobile, anywhere, anytime, all 64 matches throughout the tournament on the new application “AIS ON AIR” with HD level on 3G 2100 AIS quality network which cover all over Thailand. Also, we provide other special contents to football fans such as rerun football match, live score report, highlight football match, goal clip, fixture, table result summary, news and other updates of the tournament for more fun, all with no additional payment, to enable our customers to keep abreast of the progress of the World Cup. Customers just need data package of more than 199 baht. Then, download “AIS ON AIR” application to your mobile phone which support iOS and Android operating system and just press *914# call to start the download from now on. AIS 3G 2100 also prepare many more events to give you the new experience to customers and Thai football fan all over the country”
Accordingly, we intend to create AIS ON AIR application to be a platform to broadcast big event both in Thailand and around the world for AIS 3G 2100 customers to continuously watch exclusive content in order to response to the need of new generation who are familiar with watching TV on mobile and this segment tends to grow much more in this 3G era" Mr. Pratthana said.