Bangkok--13 Jun--PR&Associates
Mr. Chatchawe Vatanasuk, Chairman of Executive Board of T.A.C. Consumer Co., Ltd. , revealed that the company’s revenue in the first five-month of 2014 is 455 million baht, increasing by 10.65% or 44 million baht comparing to the same period in 2013 resulting from its expansion to the overseas market. T.A.C.C. is the manufacturer and distributor of “Zenya” ready-to-drink green tea, available in beverage dispenser unit at 7-Eleven and as bottled drink, “V Slim” functional coffee and “SAWASDEE” 3-in-1 powder instant drinks.
Currently, the company divides its business into three (3) main product groups; Group 1 - Beverages in the dispenser unit at 7-Eleven under the management of CP All Public Company Limited; Group 2 - “Zenya” ready-to-drink green tea and Group 3 - “V Slim” functional coffee. The revenue ratio is 85% from domestic and 15% overseas markets.
Mr. Chatchawe Vatanasuk, T.A.C.C. Chairman of Executive Board said, “The sales of “Zenya” beverages in the dispenser unit at 7-Eleven is our company’s major revenue. Last year, T.A.C.C. received an award for ‘‘Best of Business Growth’ from CP All with over 12 years in running business together. Through the 7-Eleven network of more than 7,000 stores nationwide, our main products such as Thai Milk Tea and Coffee Latte are very popular among customers resulting from our strength that lies in market solution; market research, planning, product development, and commercialization, in order to meet and respond to consumers’ demands and lifestyles.”
“Zenya” ready-to-drink green tea is highly successful in the export market – being the No.1 brand of ready-to-drink green tea in Cambodia and among the market leaders in Singapore. Zenya is now available in more than 10 countries with a plan to expand to China, Korea, Japan and the Euro zone in the next few years.
“Zenya ready-to-drink green tea is made from real green tea leaves with no added colors and aroma, to preserve the desired value of real green tea in every bottle. Zenya is granted the Healthier Choice consumer trademark in Singapore to guarantee that it is a healthy drink which can be sold in schools throughout Singapore. It is also available in various flavors including Green Tea with Pomegranate Juice, Green Tea with Grape Juice and Green Tea with Lemon”, emphasized Mr. Chatchawe
In 2014, the company has developed and expanded its business arm by introducing “SAWASDEE” product category. The nutrient powder mix drink products under SAWASDEE brand are Thai Milk Tea, Durian Milk with 100% natural chunks, and Mango Milk with 100% natural chunks. The SAWASDEE products reflect beverage innovation and contemporary Thai uniqueness with quality ingredients and Thai flavors.
Mr. Chanit Suwanparin, T.A.C.C. Managing Director said that the company’s success comes from the three major values – continuous research and development, deep understanding of consumer needs, and sincerity with alliance and business partners and this year, the company will hold on to this philosophy in operating its business.