Bangkok--23 Jun--Pep Solution
Vileda, the best-selling home cleaning solutions company headquartered in Germany, has recently formed a strategic partnership with Big C Supercenter PCL. The aim is to expand and develop the company’s market in Thailand with innovative mechanical house and laundry care products. The products and solutions are optimally-designed to meet the needs of consumers with exacting requirements in household cleanliness and care.
Supported by 65 years of experience and an impressive track record of state-of-the-art innovations, Vileda is the internationally-renowned and leading brand of Freudenberg Home and Cleaning Solutions (FHCS), a subsidiary of the worldwide active Freudenberg Group.
Operating 121 branches throughout Thailand, comprising 49 branches in Bangkok & the vicinity, and 72 branches in the provinces, Big C Supercenter will dedicate a key aisle of its Home Décor and Accessories category as a one-stop outlet for Vileda household cleaning products to create Vileda’s “billboard” effects.
Raphael Sachs, Vice-President Southeast Asia Consumer & International Sales Asia/Pacific Consumer of FHCS said: “Vileda is a 65 year German brand well known for its durable and efficient home-cleaning products.” The company has achieved impeccable credentials in product R&D and excelled in its ability to manufacture innovative, forward-thinking, and ground-breaking products that fulfill consumers’ needs over its history.
“Vileda has a good reputation not only in European countries such as Germany, England and Italy, but in more than 70 countries, including Australia, Hong Kong, Canada and the USA”, he said.
“The business partnership between Vileda and Big C Supercenter is an important milestone for Vileda. We are confident that Thai consumers will have an easy access to innovative premium quality products through Big C’s nationwide distribution channels,” added Sachs.
Vileda household cleaning products to be introduced range from floor mops, brooms and dustpans, through to scourers, windows cleaners, bathroom cleaners, brushes, and gloves.
About Freudenberg Home and Cleaning Solutions
Freudenberg Home and Cleaning Solutions is a leading international brand manufacturer of mechanical household and laundry care products. The company is the market leader in almost every European country and is characterized by in-depth market knowledge, innovations, new effective products and a pronounced customer orientation. The Business Group’s products include the renowned brands Vileda®, O-Cedar®, Wettex®, Gala®, and SWASH®.
In 2013 the Business Group employed about 3,000 associates and generated sales of around € 710 million. For further information, please go to www.vileda.com.
About the Freudenberg Group
The Freudenberg Group is a family company offering its customers technically challenging product solutions and services. The Group develops and manufactures seals, vibration control components, filters, nonwovens, products for surface treatment, release agents and specialty lubricants, medical and mechatronic products.
Especially for mid-size companies Freudenberg develops software solutions and IT services. The Freudenberg Group employed about 40,000 people in about 60 countries and generated sales of more than €6.6 billion in 2013. For further information, please go to www.freudenberg.com or www.freudenberg.cn