Bangkok--1 Jul--AirAsia
The Tourism Authority of Thailand (TAT) joins AirAsia for a Green Season campaign to stimulate travel to Thailand by offering discounts, premiums and privileges with “Thailand Shopping Paradise with AirAsia”, turning the Kingdom into a shopper’s delight with the cooperation from major department stores including King Power, Central and The Mall; promoting the activity with a continual road show.
Ms. Wilaiwan Twitsri of the Tourism Authority of Thailand explained that the Green Season is an opportune time to stage promotional events to draw in foreign travelers that will stimulate the local economy. She asserted that shopping is a main allure of Thailand as it has some of Asia’s leading department stores and a range of unique products. The TAT’s alliance with AirAsia has allowed it offer promotional fares to any interested while it holds a road show to the high potential markets of China, Myanmar and Vietnam.
“The cooperation between TAT and AirAsia as well as leading department stores will allow travelers to come to Thailand at a cost that leaves them with a healthy amount of shopping funds, which is in line with TAT’s concept of having travelers get great value out of the Kingdom all year” Ms. Wilaiwan pointed out.
Mr. Santisuk Klongchaiya, Director of Commercial for Thai AirAsia, made known that AirAsia has prepared promotions for the Green Season that will offer low fares with an aim to attract travelers in the China and Indochina markets, both large markets with an increasing demand for travel to Thailand, in line with TAT policy seeking to establish Thailand as one of the world’s leading shopping destinations.
TAT and AirAsia have also embarked on a promotional journey to publicize the low fare air travel and enticing shopping of “Thailand Shopping Paradise” with its first road show taking place in Chongqing, China Yangon, Myanmar and Ho Chi Minh, Vietnam.
On top of coordination between TAT and AirAsia, leading department stores in Thailand also have lent their cooperation by offering foreign visitors special promotions, they are; Central Group (Central World Bangkok, Central Plaza Chiang Mai and Central Plaza Hat Yai), King Power Group and Emporium (Phrom Pong BTS Sky Train branch). All will be special prices and on top discounts at both their shops and services.