กรุงเทพฯ--7 ก.ค.--Mileage
Whether you like it hot or cold, black or white, there is no denying that coffee is all the rage in Thailand, from north to south and coast to coast. UK hot beverage company Cafédirect is proud to introduce its Freeze-dried Medium Roast instant coffee to the Kingdom, offering true connoisseurs more choice for their daily cuppa and more bang for their buck. The expert blend is made of medium roasted Arabica beans for its complex flavour and Robusta beans for its body.
Coffee beans hailing from Central America, South America and Eastern Africa make up this special blend formula. A perfectly balanced, smooth, rounded brew of mid-strength is produced by blending the bold body of African Robusta with the mellower Latin American Arabica. Medium roasting the beans highlights the coffee characteristics and the result is a deliciously rich, full-bodied beverage, with notes of caramel. Cafédirect’s Master Blender & Quality Controller, Thierry Akroman, has created this enticing blend by delicately balancing flavours on the taste spectrum to offer consumers a more refined coffee experience, one they can savour in the privacy and convenience of their own home or office.
Lazy foodies craving the roasted goodness of a fresh cuppa can now pack their espresso machines away. All they have to do is add hot water to the medium roast freeze-dried coffee granules for café-style indulgence any time of the day or night. Freeze-drying locks in nuances of flavour when the quality coffee is at its freshest, only releasing the sought-after aroma when brewed. This blend goes well with milk or cream for those who prefer their coffee white. It can also be taken black, to fully appreciate the distinctive caramel overtones with every indulgent sip. The coffee’s intense aroma yet rounded taste are guaranteed to convert sceptics of instant coffee in a snap!
Cafédirect sources its premium coffee supply directly from the growers with whom they have established long-term relationships. Direct sourcing maintains high standards of quality, therefore, Cafédirect is able to trace the origin of its coffee beans and bring an authentic taste straight to the world’s coffee-loving crowd. What’s more, over 50% of profits are also reinvested back into grower communities, enabling them to continue delivering great tasting produce to Cafédirect’s customers worldwide.
‘Specialty or boutique coffee can be convenient and still taste great’, says Cafédirect master coffee blender Thierry Akroman, ‘using freeze-dried technology we’re able to capture the essence of flavours in the coffee. With this new blend of instant freeze-dried coffee, today’s discerning consumers can incorporate coffee in their recipes or simply indulge in a café-quality beverage without the hefty price tag.’
Price & Availability
Cafédirect Freeze-dried Medium Roast Instant Coffee is priced at THB 339.00 for a 100g jar and available at Central Food Hall, Gourmet Market, Home Fresh Mart, Tops Market and Villa Market outlets nationwide.