Bangkok--21 Jul--Bed Buzz
Bringing its legendary touch of glamour and success to the Summer, Moët & Chandon, Diageo Moët Hennessy (Thailand), presents Moët & Chandon Ice Impérial, The world’s first-ever Champagne specifically created to be enjoyed on ice. The new must-have Champagne for daytime gatherings at exclusive pool parties, rooftop bars with breath-taking sunsets and private beach parties, Moët & Chandon Ice Impérial is a refreshing take on summer style that is now being launched in Thailand.
As Champagne lovers know, the drink is best served chilled; however Champagne is often enjoyed in hot beachside settings or in outdoor bars during the day. These are environments that can cause the Champagne to lose its chill and go warm. If ice is put in regular Champagne, the water from the melted ice is guaranteed to dilute the Champagne’s desired flavour & characteristics. With this issue in mind, Moët & Chandon has drawn on its legendary pioneering spirit to create an innovative solution. The ‘Moët & Chandon Ice Impérial’ has been specifically formulated to intensify the taste experience by raising the amount of Pinot Noir in the Champagne to 50%. This results in a drink with the rich fruitiness of berries and a fresh finish, giving the Champagne a perfectly well-balanced flavour when mixed with ice to attain Moët & Chandon’s high standards for a stylish refreshment that is perfect for summertime escapes.
“Moët & Chandon Ice Impérial is a distinctive new way to drink Champagne. Developed by Benoît Gouez, Chef de Cave of Moët & Chandon, Moët & Chandon Ice Impérial is special precisely because it is not your traditional Champagne. It breaks all the rules and brings a new experience to drinking Champagne while celebrating with friends in the sun. It’s the perfect choice for hot weather climates like Thailand and Diageo Moët Hennessy (Thailand) is now ready to provide this exclusive Champagne to Thailand for the summer.” said Sirigunya Aksaranan, Moët & Chandon Brand Manager, Diageo Moët Hennessy (Thailand)
Moët & Chandon Ice Impérial’s prominent Pinot Noir characteristics and powerful tropical fruit aromas are the embodiment of summer, an instant fresh escape anywhere in the world. With a single sip, the Champagne will whisk you away to an enthrallingly sunny world. Moët & Chandon Ice Impérial is served in large cabernet-style glasses with ice cubes that enhance the freshness experience and can be personalized according to taste preferences with garnishes including mint leaves, a slice of cucumber or white grapefruit zest.
Packaged in luxurious white lacquered bottles with a black tie, gold label and silver design that revamp industry conventions, Moët & Chandon Ice Impérial exemplifies the House’s elegance and pioneering nature. Experience the taste of the world’s first Champagne specifically created to be enjoyed on ice for daytime enjoyment now at selected luxury hotels and leading restaurants including Siam Kempinski Hotel Bangkok, Dean and Deluca MahaNakhon, Octave Rooftop Lounge & Bar at Marriott Hotel Sukhumvit, Catch Beach Club (Phuket) and Nikki Beach Club (Samui).