Bangkok--3 Aug--CPN
CPN’s shopping malls recently won three big international awards at the Asia Pacific Property Awards 2014, including the ‘5-Star’ Best Retail Development Thailand award won by CentralFestival Chiangmai, the ‘5-Star’ Best Commercial Landscape Architecture Thailand award won by CentralPlaza Chiangrai, and the ‘Highly Commended’ Retail Development Thailand award won by CentralPlaza Ubonratchathani.
The award presentation ceremony was held at the Shangri-La Hotel, Kuala Lumpur, Malaysia. The awards were given by the International Property Awards. Entries were from international property and shopping mall developers from 25 countries in Asia Pacific. The awards were difficult to win because there was high competition and the judging criteria were strict. The judges were experts in all aspects of the property business.
Ms. Wallaya Chirathivat, Senior Executive Vice President of Business Development and Construction Management of Central Pattana Public Company Limited (CPN) said, “We were very pleased to win the three renowned awards at the Asia Pacific Property Awards because it reiterated CPN’s leadership in the retail industry. CPN selected CentralFestival Chiangmai, CentralPlaza Chiangrai, and CentralPlaza Ubonratchathani to compete with other shopping malls in Asia Pacific at the Asia Pacific Property Awards 2014. CentralFestival Chiangmai won the ‘5-Star’ Best Retail Development Thailand award, as it is a retail project that combines the world’s leading fashion brands and houses first branches in Chiang Mai of many well-known restaurants. It also houses the first IMAX and 4DX theatres of Northern Thailand. The project is the most comprehensive shopping destination in Chiang Mai. Consequently, CentralFestival Chiangmai is a leading retailer in the highly competitive province. The project has been successful in creating confidence among tenants that the shopping mall would run smoothly and its communication strategy would be able to build brand recognition in the shortest period of time. Campaigns have also been held to build the image of the shopping mall as the best modern and comprehensive shopping place for both local people and tourists.”
Meanwhile, CentralPlaza Chiangrai won the ‘5-Star’ Best Commercial Landscape Architecture Thailand award, because the project is a perfect combination of modern design and local atmosphere. It is a landmark of the province and a place that the local people are proud of. The design of the shopping mall was inspired by rich nature and the Lanna culture. Its façade is decorated with Kasalong flowers, which resemble Chiang Rai Province. The project features a garden that imitates Chiang Rai’s landscape. The interior was decorated with more than 7,000 pieces of bamboo toys made by old craftsmen from Pa Dad Village, Amphur Mae Saruay, Chiang Rai Province.
In addition, CentralPlaza Ubonratchathani won the ‘Highly Commended’ Retail Development Thailand award, because it is the biggest and most comprehensive retail project in the southern part of Northeastern Thailand. It features the best fashion brands and international lifestyle restaurants, which respond every modern lifestyle. It is a lifestyle hub of the region and a landmark of Ubon Ratchathani Province thanks to its outstanding design inspired by the shapes and colors of lotuses. Its façade has layers that represent lotus petals. Meanwhile, the design of the interior was inspired by the unique culture of Ubon Ratchathani and presented in a modern form of nature.
“The three awards were the result of the determination, enthusiasm, and endeavors of our team. Not only do they indicate CPN’s success, they also promote CentralFestival Chiangmai, CentralPlaza Chiangrai, and CentralPlaza Ubonratchathani at the regional level. Thai people can now be proud that shopping malls in Thailand are accepted at the Asian level. This is another milestone for CPN,” added Khun Wallaya.