Bangkok--12 Aug--Vivaldi PR
Thai Gypsum Products Public Company Limited, the manufacturer of gypsum innovations for 45 years and of the leading brand “Gyproc,” reveals an online communication strategy encompassing “Inspiring Gypsum Interiors,” strengthening awareness for Gyproc as customers consider home renovations. The campaign targets homeowners and architects, together with end users and the mass market.
Gyproc’s web site, Facebook and YouTube are complemented by banner advertising carrying friendly messaging and images portraying Gyproc as the ‘experienced friend’ who shares knowledge and best practice on home renovation to create a happy home environment. The benefits of Gyproc’s solutions (Thermal Resistant, Moisture Resistant, Sound Resistant) will be emphasized to add value to customers’ finished renovations. Gyproc believes the campaign will lead to a 20% growth of its customer base when deployed in collaboration with the consulting service available at Gyproc Center.
Thongchai Kamolpattana, Commercial Director, Thai Gypsum Products Public Company Limited, said,“Our Inspiring Gypsum Interiors campaign is part of Gyproc’s mission to consistently enhance its service. After the campaign had been launched for one month, we gained positive feedback and an increase in visitors to the Gyproc website. We also saw significantly more two-way discussions and enquiries taking place on Facebook – a 100% increase, in fact. Gyproc strongly believes the campaign will build trust for Gyproc and will result in 20% more people vising Gyproc Center.”
‘Inspiring Gypsum Interiors’ demonstrates the benefits of Gyproc’s solutions, including renovation at a reasonable price, renovation for the betterment of lives, and an improvement in happiness at home. The campaign’s Facebook component will be divided into three phases; the first phase is to create awareness, the second to image-build through sharing and friendship, and the third to emphasize and strengthen recollection for the Gyproc brand.
Gyproc Center provides customer service and Gyproc product solutions at five locations, which are: Rama3, Bangkok; Ramintra, Bangkok; Phutthamonthon Sai 2, Bangkok; Chonburi; and Phuket – Gyproc’s strategic distribution base for the Southern area.
For more information, please call 02-640-8600, or visit website http://www.gyproc.co.th/, https://www.facebook.com/GyprocClub or http://www.saint-gobain-gyproc.com or http://www.youtube.com/channel/UCj9FS0AA3UyaLng1BydAFxQ.