Bangkok--4 Sep--Maxima Consultants
Unilever Network Expands to SingaporeAims 15% Increasing of New Members
Unilever Network, the network with the highest potential today announces the expansion to Singapore and will begin its operation on October 1, 2014 as a part of the company expansion plan to cover ASEAN market by 2020. Through the opening, the company expects to increase 15% in terms of new membership.
Mrs.Suchada Theeravachirakul, President of Unilever Network, Unilever Thai Trading Limited said ‘Unilever Network now operates direct-sales in three countries - Malaysia, Cambodia and Laos where we now have 500,000 members in Thai market and 30,000 members for international members. The company keeps the focus on expanding its direct sales in ASEAN and will open Singapore office on October 1, 2014 since we have strong response in overseas market.
Furthermore, we are confident that our completed range of product development including skin care and food supplements will serve consumers’ needs. For example, the latest one Beyonde Maqui Plus+ has generated good sales in Malaysia and Cambodia.’
Mr.Monchai Dechojarassri, Managing Director of Unilever Network Thailand said ‘business industry in Thailand is now picking up for the second half of this year since the political situation has been solved and that stability has been restored. From now we hope to see higher economic growth and Thailand will regain an attractive destination for Thai and foreign investors.
With the good sign in our economic, Unilever Network expects 15% increasing new members compared with the increased figures in the first half of the year.
For this last quarter, we plan an aggressive marketing strategy for dietary supplement business in response to consumer’s trend and its growth potential of 20%. The company also offers ‘Stockist’, the new distribution channel to assist our business members on efficiency distribution. New commission and incentive plan is introduced.
Consumer behavior and trends for 2015 will remain similar to this year, which health and beauty business will continue to see the positive performance. The higher health conscious brings the growing number of older adults. The company will develop our products in line with health and beauty.’
Presently, Unilever Network offers four product lines – aviance, premium skin care and personal care for 70%; Beyonde, dietary supplement for 20% , i-fresh, oral care and Lever Home, home care product. The top three best selling products are aviance I am Beautiful IN & OUT, Beyonde Maqui Plus+ and aviance UV Expert, respectively.