Bangkok--15 Oct--Aziam Burson-Marsteller
Dumex Limited (Thailand) launched the best nutritional innovation in standard milk products, "Dumex Dugro Super Mix," reinforced with an eye-catching new look for both powder and UHT products. Signifying another important business milestone as the leader in the overall Thai children milk market by boosting the concept of multi-dimensional development with the innovative "Super Mix" that contains selected nutrients that help enhance child development, targeting on young-generation parents who pay attention tochild development and positive reinforcement for their children.
"We're living in an era when parents pay attention to both physical and mental development of their children. Consequently children are supposed to be ready physically, mentally and socially in order to have a happy and well-rounded life," said Mr. Martijn Everts, the Marketing Director for Dumex Thailand Ltd. "This consumer insight became the inspiration for Dumex to make innovative nutritional milk products under the "Dumex Dugro Super Mix" brand, which is the latest milk powdered product in an attractive silver package, containing nutrients especially suitable for children. The formula includes 25-mg DHA, Omega 3, 6, 9 and twenty-eight different fruit and vegetable extracts together with 1,000 mg of lcFOS (soluble fiber). It will ensure a child’s appropriate growth and readiness for learning. The new "Dumex Dugro Super Mix UHT" has increased Omega 3, 6, 9 and Vitamin B12 which all help enhance proper neurological and brain functions.
All products under the brand of "Dumex Dugro Super Mix" are not only affordable and having enhanced nutrients but also are more attractively packaged. This is an ideal combination for mothers who are looking for milk products that have highly concentrated nutritional beneficial that are suited for their children in different age groups.
Within this year, we are focusing on young-generation parents who look for milk products that based on the concept of multi-dimensional child development whilst we continue our brand expansion. Thus, the enhancement of "Dugro" by Dumex is not only ticking the right boxes for mothers who look for nutritional milk products but are also advancing our overall business strategy to expand the Dumex customer base in the standard category. This will compliment the significant market share gains "Dumex Gold plus Advanced Nutri" has achieved in the premium segment. Within the end of 2014, we expect to have been successful in growing our business beyond our current market share of 45% of overall milk products in the standard segment" concluded Martijn.