Bangkok--20 Oct--Aziam Burson-Marsteller
est led by Mr. Dhitivute Bulsook, President of Sermsuk Public Company Limited, is taking a big step in the last quarter of 2014 by partnering with Ducati Thailand led by Mr. Apichart Leenutaphong, Managing Director of Ducatisti Co., Ltd.; and Thailand Cycling Alliance, distributor of Bianchi bicycles to unveil the ‘est Lucky Code for the Cool-est Ride’ campaign. The campaign invites teenagers and Ducati and Bianchi fans to enjoy est and send in the code found under the bottle cap to win Thailand's cool-est superbike, the limited edition Ducati 899 Panigale worth 850,000 baht (3 prizes) and the most iconic bike, Bianchi's Sempre Pro exclusively designed for est worth 100,000 baht (30 prizes) along with other interesting prizes, with a total value of 5,550,000 baht. This exciting campaign will run from now until December 31, 2014.
Dhitivute Bulsook said “The ‘est Lucky Code for the Coolest Ride’ campaign was initiated to meet the new generation’s lifestyle & the latest trend of bikes that are one of teens’ top inspirational dream vehicles. We are certain that Ducati tops the cool-est superbike in Thailand while Bianchi is the most iconic Italian bicycle and very popular among Thai consumers. As the ‘Innovation Leader in the CSD market’, est is the first CSD brand to partner with Ducati and Bianchi in designing and introducing these ‘Special estditions' as our thank you to est fans nationwide. We offer an alternative way to win the prizes by sending yjr under-the-cap code or the regular way of sending the cap along with the name & address via the post.”
est fans should be thrilled to win one of our great special estditions starting from the
1st prize: limited edition Ducati 899 Panigale's exclusively designed for est, worth 850,000 baht (3 prizes), 2nd prize: Bianchi Sempre Pro which is also especially designed for est, worth 100,000 baht (30 prizes). To play, just drink any flavor of est and press *491*, follow with the under-the-cap code, then # and call, or write your name, last name, postal address and telephone number together with the bottle cap with the code and send to
P.O. Box: 170-171, Chatuchak, Bangkok 10900. In addition, with 5 bottle caps with 69 baht you can redeem est's t-shirt worth 180 baht, or 5 of bottle caps with 29 baht can redeem est's tumbler worth 80 baht, running now through December 31, 2014.
Issued by: Serm Suk Plc.
For more information, please contact:
Kanokwan Tungwancharoen
Serm Suk Plc.
Tel: 0 2693 2255 ext. 521
[email protected]
Ksama Thongpitak or Satida Sritunyatorn
Aziam Burson-Marsteller
Tel: 0 2252 9871
[email protected]