Bangkok--29 Oct--KASIKORNBANK
Recently, at Barcelona, Spain, Mr. Pakorn Partanapat, KASIKORNBANK Senior Executive Vice President, represented KBank in receiving 2014 Global Financial Services Award, for the Digital Marketing category, given by European Financial Management Association (EFMA) and Accenture (NYSE: CAN) in recognition of the Bank’s effective digital social engagement channels to extend its reach rate through consistent activities, while responding efficiently to marketing goals and fortifying KBank’s leadership in the digital banking industry.
The award was voted by EFMA judge committee comprising senior executives from global financial institutions as well as EFMA members which consist of more than 3,300 retail banks from 130 countries worldwide. More than 250 financial institutions from 69 countries submitted 600 case studies within nine categories.