Bangkok--6 Nov--Digital Alchemy
Digital Alchemy (DA) recently held an exclusive client community conference, the Alchemy Lab 2014, at the Sebel Resort & Spa, Sydney, Australia, with experts and its clients sharing real-life experience, trends, and best practices in database marketing.
Joined by database marketing professionals from various industries including telecommunications, finance, and retail, the Alchemy Lab 2014 featured how marketers could adopt the smart use of data and insight to create impact on customer’s personal moments of truth under the theme “YOUniverse and the Art of (Smart) Data Utilisation”. In addition to the conference, DA introduced a new session ‘YOUniverse Networking’ which allowed delegates to discuss database marketing issues with their professional peers in small personalised learning and experience sharing groups.
“A factor that distinguishes great marketers from good marketers is how well you manage and utilise the data to enhance marketing campaign performance,” said Regan Yan, Managing Director of DA.
“We are pleased to support our clients in transforming their marketing and stay ahead in the database marketing area,” he added.
The Alchemy Lab is held once a year, exclusively for DA’s client community.
About Digital Alchemy
Digital Alchemy Limited is Asia Pacific’s leading Database Marketing Services Provider. Digital Alchemy helps organisations to create a positive customer experience and achieve customer centric marketing by utilising technological solutions to optimise the use of customer data. This proven transformation process results from the integration of DA’s expertise in the development of innovative customer strategies, analytics, campaign automation, database design and development, and blends these capabilities with the business specific knowledge of the clients.
Established in 2003 and operating in Sydney, Melbourne, Auckland, Bangkok, Hong Kong, Nanjing, and Singapore, Digital Alchemy has been contributing to the success of an expanding breadth of clients including leading companies in financial services, telecommunications, motoring services, media and other industry sectors. DA’s team of professionals are dedicated to working with clients to improve their marketing efficiency and to capture latent customer value.
Press Enquiries:
Prarin Limopassmanee
Marketing Specialist
Digital Alchemy Limited
[email protected]
www.digitalalchemy.asia