Bangkok--12 Nov--Hill+Knowlton Strategies
Nippon Paint Decorative Coatings (Thailand) Co., Ltd. has unveiled its latest special effect paint for interior decoration, “Nippon MomentoTM”, as its flagship product. The latest innovation offers a new experience to consumers under the concept
"The difference creates by yourself". To celebrate the launch, there will be a special promotion offered to consumers at HomePro Expo during 14-23 November 2014.
Mr. Chalermpong Mahawanitchawong, General Manager of Nippon Paint Decorative Coating (Thailand) Co., Ltd., said, “We are committed to developing high quality products thatmeet the various needs of consumers, so we continually look to offer more choices to homeand wall decoration beyond just color. Consequently, Nippon Paint is proud to present our latest innovation, Nippon MomentoTM Special Effect Paint that can help you turn a wall into a masterpiece. Nippon MomentoTM is easier to apply and clean compared to wallpaper or othersimilar materials which have recently become trendy. In addition to design benefits, Nippon Momento also provides environmental-friendly benefits including low odoup, low VOC and non-toxic solvent, so it is very save for health and the environment.”
Nippon MomentoTM Special Effect Paint enhances wall decoration into an art piece, and can be applied to a variety of surfaces including cement, ceiling, brick, gypsum, and cementfiberboard.
The Nippon MomentoTM range comprises of both Textured Paint series and Enhancer series:
Textured Paint series: Revolutionary Textured Paint Series can be added to create texture to walls which offer two options;
1. Momento® Elegant - Introduce a stylish impression to walls with a luxurious finish
2. Momento® Sparkle - Add a dash of glitz to walls with a finish that sparkles like a gem, consisting of three shades; Sparkle Pearl, Sparkle Silver, and Sparkle Gold
Enhancer Series: A special line of semi-transparent paint that can be applied over existing wall colors which offer two options;
1. Momento® Cloud – Transform colored walls into glowing masterpieces with exclusive cloudy glazes of golden shine or pearlescent shimmer.
2. Momento® Frost – Glaze over ordinary colored walls with a delicate masterpiece of frost texture, bathed in a snow, gold or pearl shine.
“The premium paint segment saw a 20 per cent growth rate last year and has grown around 10 per cent in the last quarter. Consequently, the launch of Nippon MomentoTM is timed to take advantage of the strong growth in the market. We are confident that Nippon Momento™
will not only fit our consumers’ requirements, but it will also strengthen our portfolio,” he said.
“Most importantly for consumers, we will also have special offers at the HomePro Expo which provide attractive gifts such as Ipad Air valued 20,000 THB and others for customers who buy Nippon Paint’s products to reach promotion amount. We are confident this will also help
further boost our sales and revenue in the last quarter,” added Chalermpong.
Nippon MomentoTM will be available at HomePro Expo during 14-23 November 2014, together with special promotion. For more information about products and services, please visit athttp://www.nippondeco.com or contact at 02-462-5299.