Bangkok--12 Nov--Aziam Burson-Marsteller
Thailand's leading brands; LUX, Sunsilk, Breeze and Wall's from Unilever Thai Trading Ltd., recently bagged the award for "The Most Powerful Brands of Thailand 2014" as determined by the Department of Marketing, Faculty of Commerce and Accountancy - Chulalongkorn University, under the "Development of Brand Valuation Tools for the ranking of the Most Powerful Brands of Thailand 2014" research project.
The research collected data from 12,000 consumers nationwide (6,000 from Bangkok and 6,000 from 13 different provinces throughout the nation), from March until November 2014. The results indicated that LUX, Sunsilk, Breeze and Wall's are the most powerful brands in the Body Wash, Hair Care, Fabric Wash and Ice Cream segments, respectively.
The award ceremony was held on November 6, 2014 at the auditorium in the Mahitala Dhibesra Building, Faculty of Commerce and Accountancy, Chulalongkorn University and was presided over by Prof. Dr. Bhirom Kamolrattanakul, President of Chulalongkorn University.