Bangkok--17 Nov--Spark Communications
Pfizer (Thailand) Limited, one of the world's premier innovative biopharmaceutical companies, has launched Pfizer Thailand official LINE account featuring Mr. Pfizer and the gang.
The fun and engaging sticker set is made up of Mr Pfizer, a medical researcher, who is flanked by a lovely couple who always take care and support each other, who go by the name of Well (male character) and Care (female character). Throughout the campaign, users will be provided with regular health tips by Mr.Pfizer.
Kultida Leenabanchong, Corporate Communications Manager of Pfizer Thailand, outlined the company’s brand communication strategy: “Our overall strategy is to provide healthcare information to Thai people through a variety of channels, both online and offline, and our LINE campaign is an important element of our communications. Nowadays people consume many different media and it is important that we are able to provide tips and advice to them as part of their daily schedule. Taking care of our own health is something that everyone should do so providing healthcare tips and information via LINE seem to suit consumer’s current lifestyle.”
As one of the world’s premier pharmaceutical companies, Pfizer is responsible for a number of innovative healthcare treatments during its long history. This campaign is aimed at staying engaged with Thai consumers and encourage a healthy lifestyle.
LINE ID: PfizerThailand – Please add Pfizer as a friend to get healthcare tips from 4 November 2014
Mr.Pfizer and the gang: Free Download from 4 November till 3 December 2014