Bangkok--2 Dec--Krungthai+Card
KTC joined hands with Fico, the group of more than 40 companies in hotel and real estate, restaurant, entertainment and fashion business to issue the “KTC – Fico: Discover Your World” co-branded credit card that comprises 2 types of cards, “KTC-Fico Visa Infinite” and “KTC-Fico Visa Platinum”, with an aim to expand membership base among urban dwellers who enjoy fun and colorful lifestyles. Members get discounts and special privileges in 3 main categories, i.e., travel, restaurant and shopping from more than 27 leading brands under the Fico Group. It is expected that the number of members will reach 20,000 cards.
Mr. Rathian Srimongkol, President & Chief Executive Officer, “KTC” or Krungthai Card Public Company Limited, said “KTC marketing strategy this year will focus on expansion of membership base by launching campaigns in the provincial areas, including the launching of new products for premium customer group. As for the partnership with Fico to launch the “KTC-Fico: Discover Your World” co-branded credit card is a part of our plan to expand the membership base, especially among the city people who enjoy fun and colorful lifestyles. “Fico is a partner whose network includes companies that sell more than 40 leading brands of products in hotel, real estate, restaurant, entertainment and fashion categories. The target group of the “KTC-Fico: Discover Your World” co-branded credit card is the high-end group of customers and city people. For this reason KTC offers 2 types of cards including the “KTC-Fico Visa Infinite” credit card, designed exclusively for invited members only and the “KTC-Fico Visa Platinum” credit card for the new generation or those who are in working age. This joint partnership will attract KTC members who like the brand name products of Fico group to apply for the card to earn special privileges while the members of the Fico brands will also earn special privileges from applying KTC credit card as well”.
Mr. Krit Srichawla, Chief Executive Officer, Fico Corporation Public Company Limited, said “This year, Fico has operated the business for 20 years and has more than 40 brands of products under the concept of “One World One Vision”. The company wants to provide happiness to the customers 24 hours a day from the time they wake up until they go to bed. The cooperation with KTC to launch the “KTC-Fico: Discover Your World” credit card is the highlight of activities that Fico implemented in order to give something back to the customers who have patronized the company well along. The company also wants to create a long-term relationship and bond with the members by providing discounts and exclusive privileges from 27 brands of products from Fico Group. There are 3 categories of special privileges which include “One World Many Destinations” for travel category, “One World Many Passions” for restaurant category and “One World Many Recreations” for shopping category. The cooperation with KTC is a good opportunity for Fico to make our products known among more than 1.7 million KTC credit cards so that they may be interested and use our services in the future.”
“Those who apply for the membership of “KTC-Fico: Discover Your World” co-branded credit card from today until February 28, 2015 and spend 5,000 Baht within 30 days after the card is approved will receive a free Kyra Playboy Bunny pillow, worth 1,490 Baht and those who spend 200,000 Baht within 3 months after the card is approved will receive a free Kaldi coffee machine with addition of 10 capsules, worth 12,850 Baht from the Coffee Bean and Tea Leaf Restaurant.
Mr. Rathian added that “We hope that the launch of co-branded credit card between KTC and Fico will create a colorful sentiment in credit card business. Member of KTC credit card and customers of Fico will receive benefits and privileges that are worthy and truly responsive to their urban lifestyle. We expect that the launch of this credit card will increase as many as 20,000 new members for KTC and the spending per head is expected to be about 20,000 Baht which is higher than the average spending ratio of KTC credit card in general.”