Bangkok--27 Jan--Panasonic
Panasonic has unveiled Panasonic Air Conditioner iAUTO-X, a new innovative product to compete from the start of electrical appliances market this year, featured with instant cooling as a highlight to achieve the market demand as Thai consumers prefer quick cool result and comfort by indirect airflow to help prevent the overcooling of people in the room. Also, “Japan Quality” will be reinforced as a trusted standard for almost century in the minds of consumers.
Mr. Toshihiro Majima, Managing Director, Panasonic A.P. Sales (Thailand), said in the launch of Panasonic Air Conditioner iAUTO-X, which will be marketed in Thailand this year, Panasonic has focused on creating innovative technology to produce quality products to answer to consumers’ lifestyles and demands, especially with home appliances products. Panasonic is the leading brand for the products in terms of quality that consumers have trusted for almost century, thanks to the Japan Quality, which stands for quality, reliability, and durability. These are priorities that Panasonic has highly concerned in producing every product. Panasonic Air Conditioner is among other products that Panasonic has combined the core essence of Japanese manufacturing for almost 60 years of experiences. Panasonic has been continuously innovating and manufacturing a various range of air conditioners that enhance the lives of customers around the world in 120 countries. Panasonic Air Conditioner iAUTO-X is another line of quality products under the Japan Quality that Panasonic’s Research and Development Department has focused on thoroughly testing to ensure that consumers can gain maximum advantage out of the products in terms of effectiveness and durability. Panasonic believes that its products under the Japan Quality will help better strengthen Panasonic’s products. Despite the productions are based in many countries, Panasonic’s products share the same standard and quality as produced in Japan.
Mr. Hiroyuki Kitano, Director of Marketing and Sales Division, said the expected growth rate of electrical home appliances market will be higher than the year before by 10%. Panasonic aims to set air-conditioning products are the spearhead for the competition in the consumer electronics market for a higher market share. Given that the growth in the segment and the weather in Thailand is likely to heat up for a longer period of time, prompting Panasonic to produce products to capture the demand of consumers. Panasonic has prepared 27 air conditioner models, divided into 16 models for B2C and 11 models for B2B. Meanwhile, Panasonic has added new line-ups for other electrical appliances products to support those who prefer high end products with the same quality standard as produced in Japan. The company has also set aside full-scale budgets for all types of marketing and communication channels.
Mr.Chatchai Techapanich, Manager of Air Conditioner Marketing, said the new air-conditioning products have been developed for with new innovation to the next level with iAUTO-X technology. Equipped with Panasonic Thermal Enhancement Technology (P-Tech), which enables compressor to achieve maximum frequency in the shortest time for startup, letting the user to enjoy more powerful cooling and 35% faster cooling for cooler comfort from the moment the air conditioner is switched on. Shower Cooling and Aerowings systems help direct airflow towards ceiling and spread cooling to a wider area around the room. It makes you feel cool without being cold from the direct blowing at any time. The products are also combined with Econavi and Inverter technologies to help save energy up to 65%.
Interested persons are invited to test Panasonic Air-Conditioner iAUTO-X with Panasonic’s dealers or leading department stores. For more information, please contact the Customer Relations Department 02-729-9000 or www.facebook.com/PanasonicThailand