Bangkok--3 Feb--Saint Tropez
The swimming pool is pale mint green, the scent of bougainvillea and sun cream wafts through the air, the sounds of the port meld with the laughter of children. Time stands still when lying in a hammock while electronics are left behind, allowing for time spent together in the sun of the dry Riviera heat. Intrigues, anecdotes and other fleeting passions are tied and untied like a boat’s rigging. Some sip cocktails, while others play backgammon, take a dip in the pool, read or perfect their tan. Is this simplicity where real luxury is to be found ? The history of Vilebrequin founded in St-Tropez since 1971 with the inspiration from the board shorts of Californian surfers, their first Vilebrequin swim trunks were born from the imagination of Fred Prysquel, a journalist and automobile enthusiast, seeking a way to swim in St-Tropez style. In a small-scale way, starting with a classic cut, he produced a line of swim trunks bursting with bright and whimsical prints.
The collection immediately seduced the local and international intelligentsia that was drawn to the little port as a vacation destination like no other. Vilebrequin has established itself as a purveyor of fine quality swimwear giving the finishing touch to a place where an air of insouciance and freedom blows over the Mediterranean. Ambassador of a sun-drenched French lifestyle, the new campaign depicts a vision of an utopian vacation where summer is not just a season, but embodies a whole way of life. Vilebrequin is the pioneer in the world of matching swimwear for father and son, the brand is now extending its lifestyle dimension by offering women swimwear, ready-to-wear and accessories for mother and daughter. Holding the promises of holidays and escape, Vilebrequin cements its place as a leader of high-end March 2015 quality swimwear, Vilebrequin, cultivates its refinement and uniqueness with 150 stores across 5 continents.
The St-Tropez lifestyle boutique has now arrived in Bangkok with a full range of swimwear, ready-to-wear, accessories for men, women, boys, and girls. Vilebrequin boutique will open its doors at the 2nd floor of EmQuartier, the new world-class shopping complex located in Sukhumvit road. The first Vilebrequin flagship store in Thailand is ready to welcome a clientele of both locals and visitors from March, 2015 on.
Discover our first FLAGSHIP STORE in Thailand: EmQuartier, 2nd floor – Opening March 2015. Tel : +6696 276 0478 Contacts: Jennifer Mabangkru, Vilebrequin Thailand B