Bangkok--4 Feb--Play Communications Consulting
Lazada Fashion joins Singapore’s fashion pioneer, M)phosis in its first designer collaboration this year. A much-anticipated fashion take will be brought to you this February, with the release of a limited collection of M)phosis + LZD pieces.
Kick-starting a series of designer collaborations that comes hot-on-the-heels of the launch of LZD, Lazada’s in-house label, M)phosis’ is also celebrating its’ 21st year in fashion.
Colinn Koh, Chief Designer at M)phosis says, “M)phosis has had a very distinct image in our consumers’ minds over the last two decades – minimalism and simplicity being the core belief/concept for our designs. In celebration of the 21st year of our presence, we would like to kick-off a fresher, edgier look to a whole new market of consumers. Thus we have decided to collaborate with LZD, given their fun, fusion-mixed style identity on this exclusive collection that will be launched regionally across Southeast Asia.”
Keeping the M)phosis + LZD brand ethos in mind, effortless drapes take on contemporary sporty forms in a mix of light to medium weight fabrics that fit to the Asian silhouette and climate for a sleek yet functional appeal.
Anne-Marie Bodal, Fashion Creative Director at Lazada Group shares, “Watch this space, Asian style-goers! Stay onsite for Lazada Fashion as we will bring to you more exclusive designs from your favourite home-grown designers across the region.”
Lazada Fashion’s designer collaborations offer consumers a comprehensive mix of styles, always keeping at the forefront of LZD’s brand values; of great product, at great prices for all occasions. The designer collaboration pieces will be available exclusively only on Lazada.
Shop M)phosis + LZD at http://www.lazada.co.th/mphosisxlzd
* Product photos attached. High-res images are available upon request.
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