Bangkok--13 Feb--DTAC
dtac today announces the appointment of new Chief Executive Officers (CEO), effective April 1, 2015. Lars-Åke Norling, currently the CEO of DiGi.Com Berhad in Malaysia, assumes the role as new CEO in Total Access Communication PCL (dtac) to pursue the agenda of building dtac to become Thailand’s leading internet operator. Sigve Brekke will step down as interim CEO in dtac and return to focusing on his role as Executive Vice President and Head of region Asia, Telenor Group. He continues to serve as Vice-Chairman in dtac’s Board of Directors.
“On behalf of dtac’s Board of Directors, I’m pleased to announce the appointment of dtac’s new CEO, Lars-Åke Norling, following a selection process over the last few months. Lars-Åke brings relevant technical and commercial experience from two of the world’s most advanced digital markets, Sweden and Malaysia. As Lars-Åke joins dtac, the company is set to deliver on its strategic ambition of internet for all and to contribute to the development of Thailand’s Digital Economy. The Board expresses its gratitude to Sigve for his efforts to establish a new direction for dtac in his role as interim CEO,” says Boonchai Bencharongkul, Chairman of the Board of Directors, dtac.
Lars-Åke Norling brings significant industry experience to dtac. He joined DiGi as CEO in August 2014, where he has overseen the company’s strong development in revenues and overall market position. Previous to DiGi, Lars Åke was CEO in Telenor Sweden from 2009 to 2014 and served as their CTO from 2007 to 2009. He has also held a number of executive positions in the fixed broadband provider Bredbandsbolaget in Sweden, as well as in Ericsson.
Sigve Brekke stepped in as interim CEO in dtac in September 2014:
“Over the last six months we have set a new direction for dtac: to become the leading internet operator in the market by delivering the best internet network to the data-loving Thai consumers. This ambition is support by a significant network expansion drive, service innovations and business transformation programs. dtac has pledged to deliver the best customer internet experience to Bangkok, its Metropolitan Area and 30 other major cities by March 31 this year. I will work closely with dtac’s management team in strengthening the company’s position as a digital frontrunner,” says Sigve Brekke.
“I’m grateful for the opportunity to contribute to the development of dtac. Based on its strong position with Thai consumers today, dtac has the opportunity to deliver further growth. I look forward to working with the dtac team and the Board of Directors in achieving the company’s strategic ambitions,” says Lars-Åke Norling.