Bangkok--16 Feb--Hill + Knowlton Strategies
The Coca-Cola system in Thailand, led by Pornwut Sarasin (center), Chairman of ThaiNamthip Ltd., Mr. Antonio Del Rosario (left), General Manager ofCoca-Cola (Thailand) Limited and Maj. Gen. Patchara Rattakul (right), Chief Operating Officer of Haad Thip PCL, launched the “Movement is Happiness” campaign to inspire Thai people to lead an active healthy lifestyle with regular exercise and balanced diet.
Following the event the “Coca-Cola Happiness Rider” caravan, part of Coca-Cola’s digital campaign, will travel through Bangkok to encourage Thai people to move more and lead happier and healthier lives. The company has allocated more than 10 million baht in continuing Coca-Cola’s health-related programs this year. These programs include Coke Cup, Active Campus Network and Exercise is Medicine, with an aim to reach over 20,000 Thai people with the “Movement is Happiness” message.