Bangkok--24 Feb--oasis media
Natural Home confirms home building market this year will be in a v-shaped recovery and forecasts market growth will be 10% as home is one of the four requisites for newly established family. It sets strategies to cover all market segments, planning to launch new housing design-Mini Modern Series with 3 designs in 3 styles with a usable area of 120-130 square meter on a land plot of 40 square wah in Home Builder Focus 2015. The new design comes with the special price of 2.35 Million Baht with the hottest promotion, “Get Discount as You Book”, and an upgrade for 8 special materials. The company aims to have 100 Million Baht in sales this year.
Mr. Jirawat Maleerak, Vice-President of quality home building firm Natural Home Company Limited, reveals that from the information about home building business, the company can analyse that overall situation is recovering in a v shape in a gradual pace. The company forecasts that the market this year will grow not more than 10% from last year as home is one of the four requisites which are on demand no matter how the economy is. Those who are establishing a family need home as well as the country’s overall situation and political situation this year cools down from last year. However, if the home building market gets a clear support from the government like interest rates for self-built home and related campaigns, the market will grow consecutively.
For the company’s 2014 performance, sales was stable from the year before at 80 Million Baht. Though it was not on a target of a 10% growth, dampened by many factors, the company was satisfied as it was able to retain market base and sales. The company’s main market including unit priced 3 - 5 million baht is a new generation segment that is establishing a family on their own power and capacity.
“We set a 2015 target to grow around 20% or sales of 100 Million Baht which we believe we can do it as we have marketing strategies to expand housing segments and service locations to cover more. Our market segments include unit priced 2-3 Million Baht which accounts for 30%, 4-5 Million Baht representing 40% and 5-10 Million Baht for 30%,” Mr. Jirawat says.
Natural Home plans various marketing strategies this year to cover wider areas comprising:
- City Market Strategy to tap new generation target with 12 modern housing designs which have a variety in usable area to respond different lifestyles.
- Mini Modern Series: 3 designs, 3 styles with a usable area of 120-130 square meter on a land plot sized not larger than 40 square wah. The series will be launched in Home Builder Focus 2015 with a special price of 2.35 Million Baht and the hottest promotion, “Get Discount as You Book” with a maximum of 50,000 Baht, together with an upgrade of 8 special materials.
- Natural Warmly Series: special home series with forever warm feeling in the house on a usable area of 180-230 square meter suitable for a land plot sized 50 square wah.
- Natural Blossom Series which reflects their own style. They are designs which mix modern style with Thai atmosphere which are open and bright and offer a comfortable stay, yet a lively lifestyle of new generation.
- Natural Modernist Series: a modern style of city people. The design will be valuable with 3-storey house in a soft look and creativity.
- Besieging Suburban Strategy. This year Natural Home designs for a usable area of 800 square meter to support market segment with unit priced 12-15 Million Baht on a land plot sized 200 square wah. This will serve customers who buy a plot in a housing project in suburban areas like Phuttamonthon or Bang Na which may be their second home for leisure in a natural environment, yet convenient to travel to inner city.
- Tapping Eastern Provinces, Chon Buri, Rayong Strategy It will open to any model and design to extend its successful marketing from pioneering this market since last year.
- Tapping Blue Ocean Market--2-Family Home in One Design which is a home building package of more than one house in one land plot. It is unique for Thai family to stay together.