Bangkok--22 Mar--Communication and More
NEW LEGEND OF HOW TO TAKE CARE OF ONESELF AND THE GREATEST CAMPAIGN OF THE YEAR “BRAND’S BIRD NEST – THE SECRET OF BOTH MICHELLE AND YAYA’S MOST TRUSTWORTHY PRODUCT IN TAKING GOOD CARE OF THEMSELVES”, ECHOING THE NUMBER ONE SALE IN THAILAND AND HONG KONG
Cerebos (Thailand), Ltd. has launched the greatest campaign of the year, “BRAND’S Bird’s Nest, the secret of most trusted product to both Asia all-time superstar Michelle Yim Wai-ling and Thailand’s sweetheart Yaya Urassaya Sperbund”, who are the new BRAND’S ambassadors. These two new BRAND’S Love Ambassadors will further ensure the trustworthy in BRAND’S Bird’s Nest which has been topping the sales in both Thailand and Hong Kong and has been widely accepted over 15 countries across the world. This campaign is one of the strategies to respond to the recovering economy and also expand the bird’s nest market, with 80 million baht investment for marketing and promotional activities.
Mr.Boonlert Sooksereesup, Marketing Director of Cerebos (Thailand), revealed that BRAND’S Bird’s Nest has been number one in sales both in Thailand and Hong Kong. It has also been widely and popularly accepted over 15 other countries across the globe. The quality of BRAND’S Bird’s Nest has been guaranteed with Monde Selection Gold Medal from International Institute for Quality Selections in Belgium. This award assures that BRAND’S only uses high-quality bird’s nests which are inspected by FTIR machine. The FTIR machine utilizes the same technology in grading diamonds, thus ensuring that only high-grade bird’s nests are used as ingredients. Furthermore, there are more than 157 steps in which BRAND’S undergoes in order to screen for the best bird’s nests.
This year, BRAND’S embarks on its leading role in the bird’s nest market by launching “BRAND’S Bird’s Nest, the secret of most trustworthy product to both Michelle and Yaya” campaign. This is the greatest campaign to focus on the importance of taking care of ourselves. Usually, people tend to take care for of others, especially the loved ones, but forget about themselves. BRAND’S aims to remind everyone that one should also take care of oneself because strong health goes a long way, allowing one to take care of others and many more.
INTRODUCING TWO SUPERSTARS—MICHELLE & YAYA—AS BRAND’S LOVE AMBASSADORS
BRAND’S proudly presents the greatest BRAND’S Love Ambassador duo—Asia all-time superstar Michelle Yim Wai-ling and Thailand’s most beloved star Yaya—Urassaya Sperbund. BRAND’S has long and hard searched its ambassadors who would best represent “beautiful strength” concept, someone who experiences the benefits of BRAND’S bird’s nest. As the search expands throughout Asia, BRAND’S had discovered that Michelle has been a fan of BRAND’S Bird’s Nest for many years.
This discovery had led to the legendary meeting of lively and charming Yaya and the queen of Hong Kong movies Michelle. Both of them will be sharing their secrets that you can also enjoy and trust.
Aside from being remembered as Huang Rong from “The Legend of the Condor Heroes” which aired in 1976, Michelle has also been known for her beauty and health despite the fact that she will soon be in her sixties. Michelle is still active on-screen, latest role as Empress Dowager in the series “The Deer and the Cauldron”. With the hectic lifestyle in which she has to work in several countries—Hong Kong, Canada, China, Singapore, and Thailand, BRAND’S Bird’s Nest has become her essential friend. Undoubtedly, Michelle is very suitable as BRAND’S Love Ambassador.
The talented beloved Thai female superstar, Yaya—Urassaya Sperbund, is known for her cheerfulness and liveliness and has been applauded with her acting, modeling, and singing skills. Her excellent performances had earned her several awards as well as popularity. Furthermore, Yaya admires Michelle for how she takes care of herself and is now aware that if she follows the same routine, she can also maintain her beauty and health for a long time.
Cerebos (Thailand), Ltd. is certain that the “BRAND’S Bird’s Nest, the secret that gains Michelle and Yaya’s trustworthy” campaign will remind consumers of the importance in taking care of themselves, especially those between 25 to 60 years old which also include our BRAND’Love Ambassadors. Yaya is the representative of the new generation that takes a good care of herself while Michelle is the representative of those who has been taking care of themselves for a long time and her efforts showed good, trustworthy results.
Investing 80 MILLION BAHT TO REACH ALL CONSUMERS AND INCREASE 10% SALES
BRAND’S Bird’s Nest sets a goal of 10% increase to maintain its number one position in the market. BRAND’S is investing 80 million baht to reach out to all consumers through above-the-line and below-the-line media, including newspaper, radio, billboards, out-of-home advertisements, as well as online media. The secret of taking care of oneself will be revealed by Michelle and Yaya through “Beautiful Strength” television commercial.
BRAND’S would also like to invite consumers of all ages to join us in the online campaign “I’m Proud Of Myself” in sharing their secrets of how to take care of themselves.
For more information, Please contact;
Communication and More Ltd.
Khun Kanungnit and Khun Pitima
Tel. 02 718 3800 ext. 131