Bangkok--27 Mar--Labstory
Following to a trend of a Korean beauty fever, “Labstory” brand imported and distributed by Intra Power Co., Ltd., a Thailand company, which is endorsed for this accredited Korea beauty treatment product, invested 20 million baht to launch a television advertisement and to unveil a new presenter presenting product named “V-LINE B-TOX LIFTING MASK & B-TOX LIFTING CREAM” to respond a beauty desire of Thai ladies.
The set of this beauty treatment product is communicated through a public marketing channel, a television advertisement produced with a large amount of cost as aforementioned. However, this is the first time of an official above the line communication that simultaneously conveys both product contents and a new brand presenter named “Jiew Jiew” Sippothai Chanthasiriwat (“จิ๋วจิ๋ว” สิปโปทัย ฉันทะสิริวัฒน์), a Thai MC and model coming with a Korean pretty look. This advertisement has been published since March 2015 onwards under the name “Selfie Dai Mai Tong Klaw Na Ban (Selfie ได้ไม่ต้องกลัวหน้าบาน)” that presents an appreciation of V-Shape face structure which everyone can configure their face shapes themselves by this innovation, V-Line B-Tox Lifting Mask, a face belt made of 100% silicon and effective B-TOX lifting cream, without a surgical operation.
Mrs. Thawairin Lamliengpol, Managing Director of Intra Power Co., Ltd, importer and distributor of LABSTORY said “the company has surveyed a beauty market of Thailand and found a business opportunity of a Korean beauty trend that is continuously growing up, particularly V Shape face like a Korean super star. Although at first time “Labstory V-Line B-Tox Lifting Mask” was acknowledged through a social media, YouTube and its rating showed 400,000 pleased numbers of views, we further pay attention on a long lasting profit that comes up with healthy skin and good appearance of Thai ladies. Thus, a new marketing strategy was set up to hammer the brand into audiences’ mind.”
“The first quarter in 2015, a company pushed 20 million baht rose 400% up to more and more drive a product royalty and to further increase 10% positive share of Thailand’s beauty market depending on broadcasting media like a television advertisement” she said. Besides, she referred to consideration on a selection of a brand presenter “Jiew Jiew” Sippothai Chanthasiriwat, a Thai model with a Korean appearance, “This is another key factor that transfers advertising contents to secure audiences a product quality. Significantly, she is regarded as a product tester experiencing a satisfied result herself in real; this guarantee affected a product credibility. Thus, this effective viral advertisement was agreed and in this year 2015, gross sales resulting from these marketing strategies are forecasted to lift 200% up from the past years.”
Additionally, a smart executive confidently confirmed a self-beauty by a V-Line B-Tox Lifting Mask “This product was certified a security and was officially registered a paten in the Republic of Korea as the first brand in the world receiving this guarantee. Owing to this invention made from a 100% silicon and its B-TOX lifting cream extracted from 54 kinds of natural ingredients, it did not irritate or damage a human skin. Also, it is a company’s honor that was endorsed as only one company in Thailand as importer and distributor of Korea beauty treatment products branded “Labstory” from the Republic of Korea.”
“We intend to constantly provide qualitied skin care products to respond customers’ need. Nevertheless, our selling goals in 2015 is not only “V-LINE B-TOX LIFTING MASK & B-TOX LIFTING CREAM” but it includes previous 40 types of qualitied beauty treatment products. Depending on feedback from this new viral advertising, a brand cognition is expected to 10 percent increase comparing to previous online media and a higher tendency of a circulationgrowth is assessed 100% up to 200% from early 2015 extending to second quarter in this year.” she mentioned.
More Information
Labstory Thailand
Mobile: 08-4641-0007, 091-005-5354
Tel. 02-948-7730 Fax. 02-519-7309
www.facebook.com/labstory.thai