Bangkok--10 Apr--RS
The heated competition in the digital TV industry seems to be getting even hotter in the second quarter of the year. Channel 8 is confident that it is on the right path, seeing instant success within a month of programme adjustment. Its rating has skyrocketed ever since, reaching 200,000 viewers per minute. Channel 8 is partnering with Caltex gas station to organize an activity for the Songkran festival. For its programmes, two dramas Likay Mad Sang and Ploeng Pai are soon to be launched, while football lover will soon get to enjoy La Liga live broadcast of major matches during the long holidays. Channel 8 is confident its rating will reach number 3 of the country by the end of the year, bagging more than 1.9 billion baht.
Ladprao - Ong-art Singlumpong, Executive Vice President of Channel 8, RS Public Company Limited, said that in the first quarter of this year, the digital TV industry was competitive as expected, and the competition will continue to heat up as each channel is doing its best to win eyeballs. The overall rating of analog tv channels has dropped continuously since last year. Channel 8 Digital TV has prepared new content and exclusive content for various occasions this Songkran season, during which many viewers will have time to be home and watch TV. It is joining hands with business partners to organize events to raise brand recognition for Channel 8 among the general public.
After adjusting its programmes on March 9, which was a major makeover, the company is confident that it is on the right track by producing new content for weekends to expand its viewership base to include the new mass target, adding to the already strong weekday viewer base. The feedback has been great, and now the channel has 200,000 viewers per minute, and the rating is 0.30%. Formerly, the channel had 180,000 viewers per minute, and the rating was 0.28%. It is successful in staying at the number 4 of the country, and is confident that by the end of the year its rating will improve, and it will rise to number 3, generating 1.9 billion baht revenue as expected.
Throughout April, the channel has prepared two new dramas - Likay Mad Sang will debut on April 9, and Ploeng Pai will debut on April 27. They target female viewers who like watching dramas. It will also broadcast big matches of La Liga live on April 11 at 11pm – 1am, and April 12 at midnight – 2pm, to target the male audience who love watching sports. Additionally, it will organize Channel 8 Meet Friends roadshow nationwide, while continuing to advertise the slogan “Everyone Watches Channel 8” through out of home media in major cities to increase brand recognition.
Recently, it has partnered up with Caltex gas station in the “Drive Safely with Channel 8 Digital TV” campaign, handing out stickers to promote safe driving during the Songkran festival at 350 Caltex stations nationwide. Customers can also win Caltex Star Cash vouchers worth 10,000 baht every day by watching Channel 8 and send an SMS with the lucky code shown on the screen with the “Drive Safely” logo to 4747900 from now until April 30. Results are announced every day during Khui Khao Chong 8 programme.