Bangkok--30 Apr--DTAC
dtac looks to expand to provincial markets through football fans by launching “Happy Swat Cat” SIM, in corporation with Nakhon Ratchasima Mazda FC nicknamed “Swat Cat.” The SIM provides 3G and 4G services to the football club’s fans who can make calls to numbers within the same package for up to 60 minutes per call for only 3 Baht per day, enjoy free Facebook usage, get a chance to win free match tickets, and receive unlimited team news and information via the club’s website, online store, and Facebook fanpage, starting from April 25, 2015 to December 31, 2016.
Mr. Voravat Vongsangah, Head of Regional Business – Northeast, said “We have received very positive customer feedback after our first quarter’s 3G and 4G expansions to 11 Northeastern cities, including Nakhon Ratchasima, Khon Kaen, Ubon Ratchathani, Udon Thani, Buriram, Sisaket, Roi Et, Surin, Maha Sarakham, Loei, and Nong Khai. To achieve our target of having 2.5 million 4G subscribers by year end, we have to continue our go-to-market strategy to raise awareness and encourage customer trial of our 3G and 4G services and focus on localized marketing, which includes forming partnerships with local groups who play an important role in local community. Our marketing strategy is aimed at group of people who share the same interests, and we found that football is a sport that can quickly bring people of all ages and genders together, creating love and unity among people in the city. Swat Cat FC is a rising football club in Northeastern Thailand and has a large fanbase, not only from Korat, but also from across the northeastern region and the country.
dtac aims to market the “Happy Swat Cat” SIM for Swat Cat fans in Korat and across the country as well as general customers in Korat to enhance mobile communication among them. New “Happy Swat Cat” customers receive special privileges upon activation. Existing Happy prepaid customers can apply for the Happy Swat Cat package as well.
Special privileges for “Happy Swat Cat” SIM customers:
· Unlimited calls to numbers within the same package for up to 60 minutes per call for only 3 Baht per day
· Calls to all networks at 1.25 satang per second or 75 satang per minute
· Free access to the club’s website, online store, and Facebook fanpage
· A chance to win 100 free tickets per match and attend monthly “Meet and Greet” with popular players
· Free Facebook usage for the first 3 months upon activation and free Facebook usage for 30 days for every 60 Baht refill/week from 4th 6th months
Mr. Prasert Boonchaisuk, Chairman of Swat Cat FC said, “Our club has progressed in all aspects to become a professional football club with colorful and unique characteristics. We have an extremely tight fanbase who create great atmosphere at our matches and always support our club in unison. Our partnership with dtac in creating the Happy Swat Cat SIM that will benefit our players, staff coach, and fans across Thailand and enhance communication among them via quality voice calls and data services on dtac 3G and 4G networks, which would help transform our club into a professional one.
Nakhon Ratchasima Mazda FC, nicknamed “Swat Cat”, is a professional football club based in Nakhon Ratchasima and currently plays in the Toyota Thai Premier League. Their home ground, the 80th Birthday Stadium, was opened on December 5, 2007 and used for the 2007 SEA Games. The stadium has a capacity of 25,000, expandable to 45,000, and is currently the 4th largest stadium in Thailand. Mr.Suwat Liptapanlop serves as the honorary chairman of the club. The Happy Swat Cat SIM will be launched on April 25, 2015 - the same day Nakhon Ratchasima FC plays at home against Army United FC.