Bangkok--8 May--KBank
KASIKORNBANK’s performance in the digital banking business remains outstanding with 52-percent growth in transaction volume for the first quarter alone. Under the “Lifestyle Digital Experiences” concept, KBank is implementing three business strategies to integrate with the digital economic era, offering products and services beyond simple financial transactions; in accordance with changes in technologies and customer lifestyles. The Reward PLUS promotional campaign comes bundled with special discounts from participating merchants throughout the year, while the Bank anticipates approximately 4 million new customers.
According to Mr. Pakorn Partanapat, Senior Executive Vice President of KASIKORNBANK, growth of K-Mobile Banking Plus and K-Cyber Banking customers have surged significantly, with the increases of 40 percent in new users and 52 percent in transaction volume, translating into an average monthly cash flow of 280 billion Baht. Such outstanding performance is a result of the growing popularity of smartphone usage among customers, as well as e-commerce expansion in terms of online financial transactions and shopping and payment facilities, which offer consumer convenience 24 hours a day.
It is KBank’s policy to focus on proactive strategies in order to expand its customer base, embracing a comprehensive digital banking service and demonstrating industry leadership in this area. Under the concept of the “Lifestyle Digital Experiences”, various services have been developed to keep up with rapid changes in technologies and customer lifestyles. KBank plans to acquire new customers and boost service transactions using three strategies:
1) Customer acquisition and transaction increase: Efficiency of financial services is enhanced to go beyond conventional bank-to-bank transactions, with a variety of products offered in bank-to-non-bank transactions. For example, KBank has joined hands with Wing Cambodia Ltd., Cambodia’s leader in funds transfer services, to offer a Thai-Cambodian cross border funds transfer service. Other marketing activities are being organized in support of new customer acquisition.
2) Innovation and service enhancement: Services and innovations related to business operations, lifestyles and value-added products are being improved in accordance with customers’ increasing dependence on technology including smartphones, tablets, and notebooks to access information.
3) High-level information security measure: Information security measures are implemented to ensure customers of secure transactions and services.
“Digital banking transactions are being enhanced to integrate with the digital economic era, as well as supporting the nature of changing consumer behaviors, With a focus on three key elements (3Cs):
Connect - to create an excellent service experience through integrated information in all service channels (Omni-channel) namely branches, ATMs or smartphones, Create - to enhance innovations that facilitate rapid service responses for customers along with security measures to prevent hacking, Capture - social media utilization and processes for analyzing consumer behaviors and business extension to target customer access” said Mr. Pakorn.
Recently, KBank has introduced “Reward PLUS” promotional campaign for customers making transactions or using bill payment services through K-Mobile Banking PLUS or K-Cyber Banking services. Special discounts from many merchants are offered, including free drinks from Black Canyon, discounts at Tops Supermarkets, discounts for movie tickets of SF Cinema, bonus air time with mobile top-up services, and discounted foods from Central Restaurants Group, available until December 31, 2015.
Looking ahead, Mr. Pakorn added, the digital banking development strategy involves a rapid and convenient service that matches changing customer lifestyles and technologies. High information security is in place to ensure customer confidence. It is these strategies that will maintain KBank reputation as the industry leader in the digital banking business, with access to all customer segments, anywhere anytime. The Bank expects at least 4 million new users of its digital banking services this year.