Bangkok--11 May--Prantalay
Mr.Anurat Khokasai, Chief Executive Officer of Prantalay Marketing Public Company Limited, launches “Niji”, the real fish snack. Its selling point is it made from real sea fish which is good for health and gain protein. It is baked and fried in Japanese style by streaming technology which is non-greasy. In addition, it is cooked to please Thai taste. There are two flavors: original flavor mixed with seaweed and sweet chilly flavor. The prices are 5, 10, 20 and 30 baht. It is ready to sell in retail market across the country with the campaign “show 5 baht, smart choose Niji”. It is focus on customer in residential area, school and market with first year sale target at 100 million baht.