Bangkok--11 May--4D Communications
Brother Penetrates Inkjet Multi-function Market with Four Industry-Shaking New Models, Designed Specifically for "Smarter Design Bigger Savings"Convenience at a great value, fulfilling all needs of customers in a single device
Brother unveils 4 models of its brand new Inkjet Multi-Function Centre series features new refill tank system to Thai consumers. These serve as another flagship model series of Brother products to hit the market in Thailand this year. They also shake the industry with their modern design that saves space, along with their emphasis on quality and performance, efficiently using printing ink for even more savings. Each bottle of black ink prints up to 6,000 page-yield; printers also feature wireless connectivity. With a full range of inkjet multi-function printers, these Brother models with the refill tank system are expected to garner positive feedback from consumers in Thailand.
Mr. Tomoyuki Fujimoto, Managing Director of Brother Commercial (Thailand) Ltd., said, “Brother upholds the needs of consumers as an important factor, given its business principle of "Brother at your side". As such, the approach is used in product development to deliver goods that directly meet the needs of consumers in each region. From a survey, we found that consumers in the ASEAN group like to install inkjet print cartridges in refillable tanks, but they face problems concerning usage, including low standard ink refills or spills. As we understand the needs of these users, Brother has launched the inkjet multi-function centres with a refillable tank system to become a new choice for such consumers, under a global brand standard. Consumers can thus be assured of efficient, cost effective use, as well as heightened durability.”
Mr.Teerawut Supapunpinyo, Director of Sales and Marketing, Brother Commercial (Thailand) Co., Ltd. said, “There are two types of multi-function inkjet printers in the market, including those using: 1. Ink cartridges and 2. Refills. Brother has been manufacturing and distributing inkjet printer cartridges for a long time. But this is the first time that Brother has launched an inkjet multi-function centre with a refillable tank system, which we expect to make Brother a commanding presence in the inkjet market. We will thus fully penetrate both the ink cartridge and refill sectors. Consumers can choose the option that best suits their needs. Also, based on data from GFK Thailand, in 2014, Brother had a 17.4% market share of inkjet multi-function printers in terms of volume and a 21.7% share in terms of value. With the launch of these new printers, we expect Brothers’ share to be 25% and 30% in terms of volume and value, respectively.”
“At present, the inkjet multi-function centre refill cartridges are directly produced by printer manufacturers and brand owners; there is not much choice in the market. The research and development team of Brother has used survey results to gauge the needs of consumers; these are key factors in the development of new products. We have thus developed an alternative for consumers, under the concept "Smarter Design Bigger Savings". Consumers can be sure that they will get the performance they need under direct warranty from Brother. The consumer target groups are Small Office Home Office (SOHO) users and SMEs, as well as the general user group focused on high print volume,”
Mr. Teerawut added.
For the 4 models of the multi-function inkjet printers with the refillable tank system, they have been designed under the concept of “Smarter Design Bigger Savings”. Smarter Design refers to the development of a design that is even more simple and convenient. There are just three steps to refill the cartridge with ink: 1. open cover; 2. Refill ink tank; and 3. Replace cap and close cover. In addition, Brother also designed the process to allow for refills by tilting the bottle 45° refilling angle. The ink will thus not spill during the refilling. Moreover, the machine is of an appropriate size and weigh; it is easy to find space for it. A transparent front cover lets users see the ink clearly. It also supports a wide range of efficient uses, whether the user is printing in color or monochrome. Other features include wireless connectivity, an auto sheet feeder and compatibility with a fax machine. As for the Bigger Savings component, Brother has developed a lower printing cost per sheet. Customers can print 6,000 page-yield per bottle for black ink (equivalent to 4 satang per sheet) and color bottles can print 5,000 page-yield. Customers can have confidence in quality as they are using genuine ink bottles from Brother. Customers can also be also confident about the product warranty period of 1 year or 30,000 pages, whichever comes first. And if the customer registers the product within 15 days from the purchase date through www.brother.co.th, they will receive an addition 3 months of product insurance.
The new inkjet multi-function centres printer with the refillable tank system includes 4 models: DCP-T300 (5,290 Baht), DCP-T500W (5,790 Baht), DCP-T700W (6,790 Baht) and MFC-T800W with fax functions (7,490 Baht). A black bottle of ink is priced at 260 baht and color ink is 220 baht per bottle. Each printer model comes with ink in all 4 colors (1 bottle per color), with the exception of DCP-T500W, DCP-T700W and MFC-T800W, which come with 2 bottles of black ink.
Currently, 139 Brother Authorized Service Centers offer comprehensive coverage in all 77 provinces. In addition, there are 5 regional Brother Service Centers throughout the country. In the past year, Brother has been able to provide quality services to consumers, with satisfaction levels of over 95%. The company has also been able to develop its repair centers to offer quick, same-day service under the Immediately Repair Program (IRP). For more information on the 4 new models, please contact the Brother Contact Center at Tel. 02-665-7777 or visit http://www.facebook.com/BrotherCommercialThailand or www.brother.co.th