Bangkok--14 May--Verve
Which season else can be a more vivacious than summer? It’s the time of year we’re fondled by the warm breezes that also bring with them new vibes of the season’s excitements, especially in fashion. For the upcoming summertime, casualwear continues its influence on the fashion scene with timeless appeal of denim jeans being applied to contemporary lifestyles of young people. But, which styles are in? Lee Cooper has spotted the trends to keep an eye on, and the newest key looks that will keep fashion-savvy men and women discerningly up-to-date.
Mr. Visit Poranapiti, Senior Vice President – Lee Cooper Brand, Central Marketing Group, said: “For many, some of the world’s most trendsetting fashions are styles that emerge from England, a country with inexhaustible captivation of its long history and civilization that blends perfectly with modernity. In addition to a very healthy haute couture scene, England is a melting pot of street fashion watched by hipsters and fashion indies across the world, with one of its signature fashions being jeans. Quintessentially British, Lee Coper has held strong as young people’s original jeanswear brand for more than a hundred years. The brand found its origin in East London and simple life of the people who lived and worked there, combined with legendary ties to British punk rock culture that remains unique and continues to influence young people until today’s time.”
The Spring/Summer 2015 collection from Lee Cooper is all about East London. Inspired by the Canals of the East End and the people who lived and worked there, it presents modern incarnations that perfectly sustain rock n’ roll attitude of the Lee Cooper brand. As two key pieces for the new season, women’s skinny fit denim “Pearl” and men’s straight fit denim “Harry” feature design elements such as copper hardware detail, busted out seams with red over-locking, and reinforced back pockets. Both styles also feature the classic Lee Cooper arcuate on the back pocket, as used in 1908, and the iconic red tab and branded rivets, resulting in a look which is distinctly Lee Cooper.
A nod to the brand’s heritage in London’s industrial workwear of the 50s, the inspiration behind this new collection of men’s and women’s wear and accessories marries reinvented mix-and-match styles to bring about four key looks that are recognizably Lee Cooper.
“Vintage Workwear” – Look cool in metrosexual style
Men are today increasingly concerned, probably no less than women, when it comes to their appearance. They are discerning about clothing in different occasions, especially at work when they want not only to look good, but also make a fashion statement in not too formal styles that are also versatile enough to take them from morning till late evening. Undoubtedly, their wardrobe staples include denim pieces. Men can look great this summer in simple look of denim shirt with the sleeves rolled up at under-elbow level, this being paired with “Harry” straight fit denim jeans which is not too tight-fit. In this denim-on-denim style, keep the shirt’s hem tugged in the jeans for an impression of vintage workwear. Enhanced it with a dark-colored belt, a shoulder bag, and either a pair of boat shoes or alternatively your favorite sneakers for a light touch of sports. With this simple combination, a cool metrosexual look is achieved.
“British Casual” – Candid yet refined like an Englishman
Summer weekends often see men going out for some outdoor activities. To make the most out of these leisure outdoor times, be clothed in British casual style. Put on a t-shirt with vibrant graphics that gives the mood and feel of the ocean, or some floral designs. Match this with the favorite “Harry” straight fit denim jeans slightly cuffed up just to leave a small gap between the shoes and jeans hems. A variant of this combination can give extra impression of style: have a plain t-shirt out-layered by a checkered shirt, possibly with the sleeves rolled up a little. Finish off with a pair of sneakers or sandals to easily get a candid but refined look, or style up a bit more by having a cool cap and sunglasses worn, and you still look casually British.
“Boyish Girl” – Stylish, upbeat and ready for all scenarios
Modern women are characterized among other qualities by briskness. This is obvious in the increasing shift of women from skirts to trousers. A women’s key look for the summer therefore plays up their boyish vigor with women’s skinny fit denim jeans “Pearl” as signature piece of the combination. In dark color, the denim’s silhouette flatters energetic look and nicely camouflage excess volume of the legs. Match it with a casual shirt in chic print design, but make sure you don’t leave out elements of femininity; be accessorized with the likes of smart-looking stud earrings and matching metal bracelets or rings. Complete overall look with your favorite high-heels and a crossbody bag or compact clutch. For extra feel of a sporty girl, experimenting with your favorite sneakers will also do.
“Indie Girl” – Sweet sassy girl
Another key look will give women indie style of a self-assured girl who love travelling and spending chill-out time in natural surroundings, which reflects the life and leisure activities of Londoners on East End’s canals. Women can achieve this look easily. Pick a t-shirt with chic print design or a casual shirt with visually pleasant pattern of nature, and then match it to a denim short, mini skirt or denim pinafore dress together with a pair of plain canvas shoes or chic slippers. For greater vivace, wear a headband and oversized glasses. The combination will immediately turn you into an indie girl, fully ready to enjoy life on the upcoming summer holidays.
Denim is timeless. This subtle mix-and-match guide will keep young men and women fully delighted with joy of the summertime. Create a look that expresses yourself with the signature denim pieces, Pearl and Harry, and explore mix-and-match possibilities of the new Spring/Summer 2015 collection from Lee Cooper today at Lee Cooper Shop and the brand’s retail sections in leading department stores nationwide.
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