Bangkok--14 May--BEC-Tero Music
Qikplay.com moves full steam ahead to penetrate e-Commerce business, catering to digital music shoppers purchasing merchandises online more and more, preparing to launch the two Asia’s hottest artists BIGBANG and 2PM for Thai fans to pre-order, unveiling Customer Centric strategy to highlight customer demand approach, expecting a warm welcome from market, aiming to turn Qikplay.com to Asian fully-integrated content center.
Ms. Aurawan Wiratanapokin, Digital Director of BEC-Tero Music, BEC-Tero Entertainment, (Public) Company Limited, disclosed “Based on consumer behavior, especially of the new generation preferring online service channel (e-Commerce) including product order and information search and exchange in line with the ongoing increase of Smartphone and Internet use, evidenced by over 30 million online population from National Statistical Office’s survey, the overall e-Commerce market in Thailand possesses substantial growth opportunity. According to the information from Thai e-Commerce Association, the Thai e-commerce market tends to expand by 35-40% in 2015, a continual increase from 30-35% growth in 2014, with total market value of 700 billion Baht.”
Following the aforementioned driving factors, Qikplay.com, Thailand’s pioneering e-Commerce service provider for music business segment incorporating CD and digital music contents center through online store channel, redesigned its website at the end of 2014 for customers to access services more conveniently and easily. As a result, we receive a great welcome from Thai music fans, proven by ongoing increase of purchase order through the website. In particular, Asian music contents gain more popularity from consumers. The Company spots the trend and believes that business operations via e-Commerce will be a powerful tool to approach consumers. Therefore this year the Company will continue success with emphasis on Customer Centric, the strategy to directly access consumer demand, coupled with new contents addition, especially Asian music contents which are very popular for consumers to shop and enjoy before others, in order to serve demand of wider target group.
Lately Qikplay.com favors music lovers, brining contents of two Asia’s hottest artists to fans for pre-ordering before anyone. Get the latest mini album CD BIGBANG MADE SERIES from BIGBANG, No. 1 hip hop artist group of YG ENTERTAINMENT, their comeback in 3 years, coming in 2 versions “M” and “m” with a 24 page booklet, a random card and a Puzzle ticket. Be ready for the grand concert in Thailand “BIGBANG 2015 WORLD TOUR ‘MADE’ IN BANGKOK in July. Interested fans may pre-order the mini album BIGBANG MADE SERIES at www.Qikplay.com from today to May 19, 2015 and receive special gift, cool poster directly imported from Japan.
Moreover, the CD album 2PM OF 2PM from the famous boy band 2 PM, the 4th Japanese language album, is offered in two versions “Standard” and “Limited B.” The Limited B version comes in nice digi-pack with Photo Book and poster, containing the hit single Guilty Love, the main theme from the special edition of Sony Walkman from Japan. Pre-order from today to May 17, 2015. Last but not least, music fans who register at Qikplay.com will obtain latest information update on Thai and Asian music industry.
“Thanks to the impressive growth of e-Commerce market and the marketing approach to access customer demand with satisfied contents to offer on a continual basis, we are confident that customers will bid us a fantastic welcome. This will fuel growth of Qikplay.com to achieve the fully-integrated Asian contents center.” Ms. Aurawan concluded.