Bangkok--14 May--AIS
AIS Reaffirms Its Status as a Leader in Servicing Customers of the Digital Age with the Launch of the “AIS LIVE 360°” Campaign, Covering All 360 Degrees with Specialty, Upgraded Privileges and Service Innovations Covering All Rhythms of Life
AIS restates its vision as a Digital Life Service Provider by moving forward and upgrading its customer service strategies in response to the digital age. AIS launched the “AIS LIVE 360°” to fit every degree with lifestyle individuality all round. Offering even more happiness and satisfaction than before, it covers all 360 degrees of life and full privileges with discounts to over 12,000 stores nationwide, prizes, gold, exchange points and constant return of profit to customers. Created as to specifically meet the needs of new generation customers, AIS LIVE 360° also raises service quality through technology and people. The campaign’s launch is celebrated through “AIS LIVE 360° BIG DAY BIG SURPRISE” real giveaways to capture the hearts of all Thais with over 100 million baht this 15 May 2015.
Mrs. Vilasinee Puddhikarant, Chief Customer officer of AIS, says, “As it is AIS’ vision to deliver a singular digital life experience to our customers, we have worked hard to produce many innovations such as networks or digital services in order to raise the lifestyle quality of the new generation. Most definitely, something to which AIS has always given importance is customer service and the delivery of excellence that is concurrent with modern lifestyles and people who are all looking for more and more individuality, convenience, thrills and fun. And this is the reasoning behind the launch of the digital age customer care campaign “AIS LIVE 360°” delivering even more happiness and satisfaction to all AIS customers through the following five functions:
1. AIS Privileges: We offer a variety of privileges to customers with rewards at every step of life and discounts from brand name products to over 12,000 stores nationwide, e.g., Central Restaurant Group, Minor Group, McDonald’s, Black Canyon, S&P, Major Group, SF Cinema, BTS, MRT, Bangkok Airways, Central, The Mall, The EmQuartier, Siam Paragon, CMG, Bangchak, etc. covering foods, shopping, entertainment, travel and tourism, including mobile phone discounts that consistently deliver caravans of smart phones equipped with maximum value packages.
2. AIS Rewards: We return profits to AIS customers and intertwine prominence with the seventh year of “AIS Ounchai, Chok Thong Thalom Tab” with Workpoint on the Prissana Fa Lab tv show so we can offer giveaways to customers in gold worth hundreds of thousands of baht everyday and millions of baht worth of gold every month. Every 100 baht of call fees gives you one chance at the gold. To sign up, press *544# (calls are free).
3. AIS Points: We reward you for every bit of usage. Every 25 baht worth of service equals one point for you to exchange for internet connections, movie tickets and nice premiums. The highlight of this privilege is that you get a chance at a trip with James Ji. To sign up, press *550# (calls are free).
4. AIS Experience: We give you the most unique experiences here in Thailand and abroad as once-in-a-lifetime opportunities such as “8 Trips Around the World” experience in 2015. You can visit countries places like Turkey, Guilin, Czechoslovakia, etc. For food and drinks, we meet the needs of all our customers in a variety of ways with things like premium delights on meals prepared by Michelin Star world class chefs. Also included are the unique Serenade experiences, e.g., the unveiling of the one-hundred-year legend at the Ananta Samakhom Thronehall, where you can visit palaces, fabric troves, luxurious artworks guided by honorary lecturer Professor Paothong Thongjua, etc.
5. AIS Services: We upgrade work through AIS shops and AIS call centers to take another step ahead in regards to technology and we increased our staff to 5,000 people for maximum customer satisfaction as in the following examples:
- AIS shops employ digital technology to facilitate all types of customers and in every process under the “Digital Life” concept. Moreover, service centers nationwide have increased to over 382,000 spots for improved customer accessibility. And increase Digital Guru more 50% for support the customers.
- AIS call centers, at present we can support over 10 million customer calls per month and are determined to offer a variety of services to support differing customer needs, e.g., IVR in Burmese was added with horoscopes, news and Burmese music services; plenty of new communication modes for customers on social media, service channel expansion to include AIS call centers’ mobile application, which will open for service soon.
“As we seriously and consistently handle our customer service policies, we recognize success reflected in acceptance by various institutions granting AIS numerous awards such as the Best of the Best Employer Thailand 2015 from AON Hewitt, and acceptance from important customers. We conducted research to measure customer satisfaction in the form of the Customer Satisfaction Index or “CSI”. Furthermore, we have always been offered above standard means for the service industry. We also use the Net Promoter Scores (NPS), which are measured for over 3 years and have always returned positive scores. In 2014, the number of customers who subscribed to special privileges increased to more than 8 million. Moreover, services provided via AIS shops, call centers and Telewiz were able to earn income 30% more from offering products and service to customers comparing to those of 2013. All of the above illustrates the company’s service success both in terms of acceptance and productivity.
Mrs. Vilasinee adds in closing, “So, in 2015 we are determined to repay customers with even more privileged care by launching the “AIS LIVE 360°” campaign. And in order to celebrate the campaign’s launching, AIS would like to light fireworks at the ‘AIS LIVE 360° BIG DAY BIG SURPRISE,’ with real giveaways to capture the hearts of all AIS 3G customers nationwide with over 100 million baht on 15 May 2015.
Ext. 1: From 9 am-4 pm, you can enjoy 30 minutes of free calls on all networks, or 1 GB of free internet (select one of the two), just press *360# (toll free). The customer can use within midnight on 15 May 2015
Ext. 2: From noon onward, AIS customers can choose whichever ‘BIG DAY BIG SURPRISE’ privilege they please. Just show an AIS mobile phone at the shop of your choice and enjoy things like free dinners at famous restaurants in the Central Restaurant Group, free BTS and MRT rides, free movies at SF Cinema, Major or EGV located nationwide, free fun with KIDZANIA, or a 50% discount on the latest smart phones, “AIS LAVA 5.0” via the AIS ONLINE STORE. For additional details, visit www.ais.co.th/live360bigsurprise”