Bangkok--18 May--Saatchi & Saatchi Thailand
Saatchi & Saatchi Thailand and Garena have this week launched a series of quirky TV spots for one of Thailand’s fastest growing mobile games Thunder strike with Thai funny man ‘Joke So Cool’.
Mark Cochrane, CEO of Saatchi & Saatchi Thailand said, “The mobile gaming industry in Thailand is the fastest growing tech industries in Thailand, both in terms of mass consumer penetration and daily usage. We are really excited to be collaborating with the Garena team again who are true industry pioneers”.
Nuntawat Chaipornkaew, ECD of Saatchi & Saatchi Thailand said, “This quirky little idea was simply inspired from the unique one finger UX of the game which make it super easy and fun to play, so we just wanted to have fun with it as well, working with ‘Joke So Cool’ was the icing on the cake.
View the commercials here:
SHOOT: https://www.youtube.com/watch?v=TLKRpJgNoKc
SHIELD: https://www.youtube.com/watch?v=34XJu-HOkiM
DODGE: https://www.youtube.com/watch?v=Xux_1_RRYCE
The campaign also breaks with a content led programme in collaboration with the weird and wonderful content creation stars VRZO, now with over 2 million active YouTube subscribers.
(CREDITS BELOW)
Client: Garena
Agency: Saatchi & Saatchi Thailand
Executive Creative Director: Nuntawat Chaipornkaew
Creative Group Head: Krissada Jun-On
Art Directors: Kajohnchai Rodklongtan
Copywriters: Tanongsak Tannoprat, Chavanon Tantisiriseranee
Agency Producer: Sasamon Kamnungnate
Executive Planing Director: Tarn Tanarugsachock
Strategic Planner : Orathai Maneechot
Client Service Director: Kannikar Kamolkasemsilp
Account Director: Krittinee Kampitak
Account Manager: Nuttaphan Godden