Bangkok--19 May--Maxima Consultants
Joan & David Summer 2015, with a fresh, feminine collection featuring classic, sophisticated designs offers everything from retro day dresses to modernist tailored suits to carefree, bohemian looks, which again emphasizes feminine sophistication and casual refinement - key to the Joan & David’s woman’s identity. The new collection is now available at Siam Paragon’s 1st floor, Central Ladprao’s 1st floor and Central Chidlom’s 2nd floor. For more details, please call at Tel: 02 251-9823.
Art Pop
Inspired by the iconic Dutch painter Mondrian, the colors of the “Art Pop” theme kick off the season with a bright, modern aesthetic. Shirt dresses and trenches highlight the theme’s tailored appeal, with lace trims and full lace looks showcasing classic Joan & David femininity. Hemlines are kept above the knee, with the key colors of chalk, pink and baby blue peppered with accents of lemon and lollipop, contrasting against vivid red. “Art Pop” offers statement looks with a girly touch, perfect for the woman on the go.
Express Yourself
Solid-colored suits with strips of contrasting accents, mesh overlays and pleats are key highlights of the “Express Yourself” theme. This theme also includes tailored looks in almond hues, white multi-textural looks that combine layers of pleats over mesh for a sporty effect, and suits in lightweight fabrics perfect for the warmer weather. With a touch of inspiration by abstract expressionist Jackson Pollock, key pieces of the line feature black-splattered prints reminiscent of Pollock’s work offering an edge to the designs leading to one of the theme’s strongest looks.
Dessert Modernism
Laser-cut shift dresses washed in soft sherbet hues and lightweight sheer fabrics like chiffon and organza are the mainstay of this theme. Achieving a saccharine, girly yet modern aesthetic - lemon, lime and cream form the basis of the color palette, complemented by summery prints and light fabrics to create stylish, everyday glamour.
White Tribal
Adhering to an all-white colour story, the “White Tribal” theme features bohemian-inspired cuts, loosely fitted and lightly textured. Thigh-high hems and flowing, sheer white elements convey a carefree mood, with cute shorts ensembles and crochet overlay – staples for this season’s wardrobe.
Fruit Art
This superlatively bright theme features vivid berry hues paired with ultra-feminine cuts: pleated skirts, silk dresses and loose blouses. Cowl-neck and boat-neck cuts flatter the shoulder line, while lace and pleating lend the theme texture. Prints and patterns in red and pink make this an eye-catching look for summer.