Bangkok--29 May--KTC
KTC is pleased with the constant increase of credit card spending in the Sports and Auto categories in the first quarter of this year, compared to the same period of the previous year. Spending grew by 9% in the Auto category and jumped by 28% in the Sports category, with the tendency to grow constantly. The firm has revealed a business direction plan with marketing strategies to win more market share by investing to please members. Multiple promotional campaigns and activities are planned throughout the year with business partners. Together with other privileges and offers of convenience for automobile and sports enthusiasts, KTC hopes to achieve a higher credit card spending for the year, compared to the previous year.
Mr. Chaiyapol Glitayawanit, Senior Vice President – Credit Card Business, “KTC” or Krungthai Card Public Company Limited, says, “Overall credit card spending in the Sports and Auto categories from January to March 2015 has risen satisfactorily, compared to the same period of last year. New members join the Sports category including the original member base, this growth is 32% and consistent with the credit card spending of 28%. Average credit card spending is about 4,000 Baht per person per month. The figure for the Auto category shows comparable growth at 9% with average credit card spending as high as approximately 8,500 Baht per person per month, due to the higher price per unit of the products.”
“For the second quarter of the year and on to the second half of this year, KTC will use marketing strategies to rise as the leading credit card company in the Sports and Auto categories. Where sports are concerned, KTC is responding to the work out trend of the Thai people by working with major partners in all segments such as Super Sports and Sports World for clothing items and shoes. For bicycles which are in great demand now, we work with Pro Bike, Tokyo Bike, Sport Bike and other top retailers on the FLEXI 0% installment option. We are expanding our partnership also to footballers like Ari Football Concept Store and working with the premium brands like The North Face on the use of Forever Rewards points to claim discount. Other activities are planned to attract more customers to join this group such as bike programs. We will increase the variety of sports stores as well in order to secure the largest market share from this group of customers.”
“For the Auto category, for the high season of traveling, we will please lovers of cars with the FLEXI 0% instalment option with six major partners which are B-Quik, Bridgestone, ACT, Bridgestone Sales which is Cockpit and Autoboy, Goodyear Auto Care Tire Plus and Yokohama. We are moving towards automobile service centers as well as they account for 48% of the Auto category. This involves a partnership with Toyota Thailand on two major programs. Civil servants and state enterprise employees get up to 10 times the points when reserving a new car and a program of unlimited 1% cashback for all registered members using the service at participating Toyota centers nationwide. KTC has made long-term plans to penetrate the high potential segment and the upper market by working with new partners in automobile tires, audio and accessories. Use of rewards points to claim products and services is expanded to cover establishment such as Clean Square where there is a privilege for KTC members throughout the year. Additionally, we will offer a privilege at gas stations which is a large business in this time when oil prices are constantly lowered. A campaign is introduced where members can use small amount of points to claim as much as 13% cashback for unlimited amount at all gas stations in Thailand. Members can register from now until June 30th, 2015.”
“Members can study the campaigns under the Sports and Auto categories from the second quarter on www.ktc.co.th. We are spending more on marketing and expect more credit card spending in these categories as per the target throughout 2015,” Mr.Chaiyapol says in conclusion.